First Tournament-Style Shopping Website SHOPCUBE Announces Beta Launch

Wed Mar 6, 2013 4:07pm EST

* Reuters is not responsible for the content in this press release.

25,000 registered users introduced to new online Tournament Shopping model to
Shop, Play and Win (Big)! 
NEW YORK--(Business Wire)-- is creating a new category in e-commerce by announcing the
Company'sBeta launch, unveiling the web`s only three-tiered,
retail-sweepstakes-gaming destination, called "Tournament Shopping." 

At,shoppers can purchase from a large selection of merchandise --
including electronics, accessories, health and beauty, video games and jewelry,
all priced at the lowest range online. With every dollar spent, shoppers get a
chance to win a great prize. Here`s how it works: users pick the Prize of their
choice and then click one of a finite number of Cubes within the Prize image.
Once all the Cubes have been filled, each Cube equals an entry into a wild,
luck-based "March Madness"-style Tournament to determine the winner. Prizes
include Kindle Fire HDs, $250 Amazon Gift Cards and 2012`s #1 selling Coach
handbag. In addition to winning these Prizes, users can earn instant wins by
uncovering lucky Treasures hidden behind random Cubes. Win or lose, the user
never goes home empty handed, keeping each dollar to shop in the ShopCube Store.

Founder and CEO Steve Rothman built ShopCube to invigorate a stagnant online
shopping experience with free chances to win great prizes by playing an exciting
game. "When shopping moved online it lost its mojo. At ShopCube, we have a Store
that opens its doors into another world that is a Sweeper`s and Gamer`s

Regarding the value proposition from the gamer`s side, Rothman says, "The
principle of every risk/reward opportunity has always been the same - Go Big or
Go Home. ShopCube is turning that value proposition on its ear. Our motto is Go
Big or Go Shopping! Put simply, we put a giant safety net under every 'chance' a
user takes." 

Through a grassroots pre-launch marketing campaign, the company registered over
25,000 users and awarded 31 winners prizes ranging from high-end consumer
electronics to fashion accessories. Many of the winners are regularly featured
on the Company`s Facebook page which has already garnered 43,000+ Likes. Soon, the Company will be awarding
a 2013 Mercedes SLK and is planning on releasing a mobile version this spring. 

ShopCube gives every new user a head start with $3 and 3 Cubes with the hopes of
converting old school shoppers to its new school model. With the site already
clamoring with registered users and capital raised from some noteworthy private
investors, it`s no small bet, but one that Rothman strongly believes will pay
off. "It took a ton of tinkering and trips back to the drawing board, and the
answer was incredibly elusive but elegantly simple: even when the consumer
loses, they`re still gonna win." 

To learn more about how the site works, visit- and to watch videos explaining the
site, visit

About ShopCube is the world's first Tournament Shopping website. The site
unleashes a new model that provides value to shoppers and gamers alike. The
multi-user, real-time platform was developed over the course of 18 months in New
York and Israel. Instilled with Founder and CEO, Steve Rothman`s vision,
ShopCube combines the fun, excitement and value of three enormous consumer
markets - casual gaming, sweepstakes and shopping - and integrates them into one
seamless destination. 

Note to Editors: If you are interested in receiving a private demo or an
interview with Rothman, please email

Rebecca Gordon, 862-596-9169

Copyright Business Wire 2013

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