Bounty Reveals Dirty Secrets Hiding in Dishcloths

Wed Mar 6, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

DuraTowel Bounty`s Revolutionary New Paper Towel is Clinically Proven to Leave
Surfaces Three Times Cleaner* than Used Dishcloths Which Spread Millions of
CINCINNATI--(Business Wire)--
Bounty is proud to introduce its latest innovation, DuraTowel, a cloth-like
paper towel designed to replace germy dishcloths for a cleaner way to clean. The
result of the brand perfecting paper products for more than 47 years, DuraTowel
leaves surfaces three times cleaner* than a used dishcloth which can redeposit
millions of germs after a single day`s use across the surfaces families come in
contact with throughout the day.
Health and hygiene expert Dr. Elizabeth Scott of Simmons College in Boston,
notable Chicago chef Stephanie Izard and Gregg Weaver, P&G Research &
Development engineer (left to right) prepare for a cooking demonstration at the
Bounty DuraTowel booth at the International Home & Housewares Show in Chicago on
March 4, 2013. (Ross Dettman/AP Images for Bounty)

Thick and strong, even when wet, a single sheet of Bounty DuraTowel is durable
enough to tackle tough jobs like cleaning countertops, sinks and even small
appliances. Thanks to its fiber-rich design, Bounty DuraTowel offers consumers a
cloth-like experience without compromising on clean. 

"Believe it or not, you may think your family`s kitchen is clean after you wipe
up with a dishcloth, but surfaces may not be as spotless as they look because
your dishcloth is actually hiding a dirty little secret," said Gregg Weaver,
Procter & Gamble research and development engineer for Bounty. "In P&G lab
demonstrations, black lights reveal that even after rinsing, used dishcloths can
still harbor germs and drag them around. Switching to Bounty DuraTowel means you
can feel good about cleaning up knowing you`re using a cleaner alternative than
a used dishcloth." 

Health and hygiene experts agree that paper towels are the best bet for
preventing the cross contamination of kitchen surfaces, particularly when it
comes to reducing the bacteria left behind from raw foods, meat and more. 

"To use a paper towel and then to throw it away is a very smart thing to do,
especially on any surface in your kitchen where you`ve been preparing food,"
said Dr. Elizabeth Scott, founder and co-director of the Simmons Center for
Hygiene and Community Settings at Simmons College in Boston. "Dishcloths should
be left at the sink for washing only and should be kept away from all other
surfaces to cut down on the potential for cross contamination." 

In order to bring the benefits of Bounty DuraTowel to the masses, the brand is
introducing its new product with marketing efforts including TV spots and more
as well as launching DuraTowel to the International Home and Housewares Show in
Chicago, March 2-5. A first for the brand and company, the Show is the world`s
premier housewares marketplace and is the ideal venue to launch the
revolutionary paper towel. 

Bounty DuraTowel retails for $3.19 and is available at food and grocery as well
as mass retailers nationwide. More information on DuraTowel as well as the
entire Bounty product family can be found at 

*1 tsp. spaghetti sauce, 10 mls. coffee, 1/8 tsp. creamer on laminate countertop

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
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Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
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