Research and Markets: Whey Protein Market Opportunities - Moving Beyond Sports Nutrition Market
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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130306:nBw066247a DUBLIN--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/p37tbs/whey_protein) has announced the addition of the "Whey Protein Market Opportunities" report to their offering. This report examines how advances in science and manufacturing have led to the development of new whey protein concentrates and isolates with novel functional properties that can be incorporated into a broader range of food and drink products. The content examines recent innovation, reviews clinical evidence, and provides recommendations regarding future market opportunities. - Use opinion from leading whey protein ingredient manufacturers to identify future opportunity. - Assess the clinical evidence being used to support the use of whey protein in weight management, muscle synthesis, and cardiovascular disease. - Identify novel ingredients and the strategies being employed to move whey protein beyond the sports nutrition market. - Use market data and product example information to understand the size of the whey protein opportunity. - Evaluate new product launches and market trends in geographical regions and market segments. During the last five years there has been a trend towards the use of high quality, high concentrate whey protein ingredients by food and drinks manufacturers to help improve texture, taste and replace fat as well as increase protein content of finished foods. Since 2007, over 3,300 relevant products have been recorded in Product Launch Analytics. The whey protein market continues to expand, particularly in Asia Pacific where demand often outstrips supply. Whey protein manufacturers are constantly looking at new ways to improve the efficiency of production of cheese-derived whey proteins as well as looking at new ways to produce them directly from milk. Key Topics Covered: About the author Executive Summary Introduction Key areas of innovation Clinical trials landscape Current market and future opportunities Appendix Companies Mentioned - CMS Energy Corporation - Fiskars Corporation - FrieslandCampina - GlaxoSmithKline Plc - Hutchison 3G UK Limited - Icahn Enterprises L.P. - IntercontinentalExchange - Inc - Leprino Foods Company - Unilever For more information visit http://www.researchandmarkets.com/research/p37tbs/whey_protein Research and Markets Laura Wood, Senior Manager firstname.lastname@example.org U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Sector: Beverage, Milk and Dairy Products, Baked Goods, Breakfast and Cereals Copyright Business Wire 2013
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