New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

Wed Mar 6, 2013 12:05am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130306:nBw056872a

Integrates Adobe CQ for Web Content Management and Adobe Scene7 for Rich Media
Delivery
SALT LAKE CITY--(Business Wire)--
Adobe Summit, The Digital Marketing Conference - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced the availability of a major update to Adobe
Experience Manager, part of Adobe Marketing Cloud. With advances across its
industry leading Web content management and new Digital Asset Management
software (see separate release), Adobe is helping organizations to deliver
personalized experiences across the Web, mobile devices, social communities, and
video. 

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe
Experience Manager brings together the capabilities of Adobe CQ for Web content
management and Adobe Scene7 for rich media delivery. The solution provides
marketers with touch-enabled applications that can be deployed in the Cloud or
on premise, helping organizations build engaging commerce experiences and brand
loyalty. New functionality includes:

* Mobile-Quickly preview responsive design layouts while authoring content to
understand exactly how it will perform on the desktop, tablets and smartphones.
Marketers can precisely control video and image sizing and delivery to ensure
the best performance. Adobe Experience Manager also provides a single authoring
experience and shared content with PhoneGap, so marketers can quickly develop
and deliver mobile apps. 
* Social Communities-Easily incorporate social elements and user-generated
content into websites to amplify digital presence, and create branded
communities to help people connect based on common interests. As part of Adobe
Experience Manager, this gives organizations a comprehensive view of their
customers throughout the relationship. Integration with social network profiles
on Facebook and Twitter enables stronger interactions between owned- and
third-party sites. 
* Content Marketing-Repurpose content across online properties, including
digital publications, with new article-based authoring and integration with
Adobe Digital Publishing Suite. Now, publishers can reduce costs by repackaging
Web content and assets for delivery to tablet and smartphone apps. 
* Industry Leading Analytics and Targeting-Ensure the entire digital experience
is optimized with new capabilities for testing and targeting scenarios on any
component of a Web page, based on the personalization capabilities of Adobe
Target. From within Adobe Experience Manager, marketers now also have access to
a richer set of data from Adobe Analytics for understanding customer activity. 
* Marketing Campaign Management-Plan, design and launch marketing campaigns
across email, mobile devices and websites. Now create optimized landing pages
for email campaigns with pre-built ExactTarget integration.

Quotes

Brad Rencher, senior vice president and general manager, Digital Marketing
Business, Adobe

* "The static website is long gone, and personalization is essential to an
effective Web content management solution. We`re leading this charge and with
the new Adobe Experience Manager will extend that leadership even further. With
key innovations across mobile, social and video, backed by the powerhouse
combination of Adobe Marketing Cloud and Creative Cloud, no one is better
positioned than Adobe to help organizations deliver consistent, compelling
experiences across online properties that build brand and drive revenue."

David McCarty, manager of Content Management Systems, Travelocity

* "The nature of our business is dynamic and requires agility, and our online
properties need to match that standard. With Adobe Experience Manager, we`re
able to deliver rich content across multiple sites and do so quickly. As we look
forward, mobile will only continue to gain in importance and it`s critical to
know we can count on reaching consumers at a time and on a device of their
choice. Adobe`s technology gives us that peace of mind."

Bruce Oakeley, IT Information Systems manager, New Mexico Department of
Transportation

* "In order to best serve constituents today, our Web property must deliver a
first-class experience, getting citizens to the information they need quickly
and easily. At the same time, we want to do so in a compelling way that
encourages consistent engagement with our content. Adobe Experience Manager
helps us achieve those goals and inspires where we can head next, as well. The
ability to develop experiences once, have them adapt seamlessly across devices,
and optimize as we go will be huge."

Ray Velez, global chief technology officer, Razorfish

* "As a digital and technology agency working with the ever-evolving media
landscape, we are always in search of ways to advance the management of digital
marketing in a timely, cost-efficient manner. Adobe Experience Manager provides
us with a single solution to optimize cross-channel campaigns while increasing
and personalizing consumer engagement, unifying editorial and ensuring target
accuracy."

Alan Wexler, executive vice president and managing director, North America and
Europe, SapientNitro

* "Today`s always-on consumer is evolving, forcing brands to redefine how they
share stories and experiences across all mobile, social and content channels.
Our partnership with Adobe enables us to integrate our combination of brand,
digital and commerce services with Adobe`s innovative technologies, to come up
with breakthrough solutions and drive faster time to value for our clients."

Helpful Links

* Introducing Adobe Experience Manager Webinar
* Twitter
* Blog
* Facebook
* YouTube
* Developer Center
* Forum

Availability

Adobe Experience Manager is immediately available on a worldwide basis. 

About Adobe Marketing Cloud

Now there`s a place that puts everything digital marketers need in one spot.
It`s called Adobe Marketing Cloud. It includes a complete set of analytics,
social, advertising, targeting and Web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about
their campaigns. So marketers can get from data to insights to action, faster
and smarter than ever. Visit www.marketing.adobe.com to learn more. 

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com. 

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Scene7 and PhoneGap are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130305006872/en/

Adobe Systems Incorporated
John Cristofano, 408-536-4135
jcristof@adobe.com
or
Edelman
Jennifer Lopez, 650-762-2906
jennifer.lopez@edelman.com



Copyright Business Wire 2013