Acxiom Announces Audience Propensities™

Thu Mar 7, 2013 10:03am EST

* Reuters is not responsible for the content in this press release.

The essential purchase, media and lifestyle propensities tuned by industry
NEW YORK--(Business Wire)--
Acxiom (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service
company, today unveiled Audience Propensities, a portfolio of over 3,000
statistically-validated propensities for 13 industries, that enable marketers to
more scientifically select media and more efficiently reach their intended

Mined from a broad cross-section of data, Audience Propensities offers rich
insight into potential spending, in-market timing, brand affinity, media
consumption and shopping behavior - all tuned to specific vertical markets.
While other big data analytics focus on what was, Audience Propensities focuses
on what is likely to be. The result is more effective marketing, higher
profitability and a superior customer experience. 

"Last year, we ramped up investment in new product innovation. Audience
Propensities is a result of that investment, but won`t be the only one," said
Scott Howe, Acxiom CEO. "We intend to make 1:1 marketing at scale, with privacy
best practices, a reality." 

Howe made the announcement today at Engage, Acxiom`s invitation-only client
forum, in New York City, featuring President Bill Clinton as its keynote
speaker, as well as Nate Silver, Dr. Peter Fader, Nicholas Christakis, and David
McCandless among other industry luminaries. 

Click here to learn more about Audience Propensities. 

About Acxiom

Acxiom is an enterprise data, analytics and software as a service company that
uniquely fuses trust, experience and scale to fuel data-driven results. For over
40 years, Acxiom has been an innovator in harnessing the most important sources
and uses of data to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer value.
Every week, Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients. For more
information about Acxiom, visit

Ines Gutzmer, 404-434-0237
Corporate Communications

Copyright Business Wire 2013