U.S. Cellular Receives Top Ranking From Independent Research Firm for Best Customer Experience Among Wireless Service Providers

Thu Mar 7, 2013 10:08am EST

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CHICAGO, March 7, 2013 (GLOBE NEWSWIRE) -- U.S. Cellular (NYSE:USM) has topped Forrester Research,
Inc.'s rankings once again for best customer experience among wireless carriers. The results were
compiled from a survey of 7,506 U.S. consumers in November of 2012 for the January 2013 report,
The Customer Experience Index, 2013. Forrester Research asked consumers to rate how well each
evaluated company met their needs, how easy they were to do business with and how enjoyable they
were to do business with.

U.S. Cellular was the only wireless carrier to receive the "Good" designation from Forrester
Research. U.S. Cellular also received the highest ranking among wireless carriers from Forrester
Research for best customer experience in 2012.

"This recognition is especially meaningful to us because it comes directly from wireless
customers," said David Kimbell, senior vice president of marketing and Chief Marketing Officer for
U.S. Cellular. "We're focused on the entire customer experience, which starts with offering
cutting-edge devices backed by a high-speed nationwide network, and providing unique benefits that
no other carrier offers, like a rewards program that recognizes loyalty."

That focus has led to innovations in the customer experience. It was the first carrier to offer
free Overage Protection for voice minutes and text messages to all of its postpaid customers,
three years before the FCC mandated that all carriers provide that service. U.S. Cellular also
created the first points-based rewards program. Customers receive points for doing simple things
like paying their bills and referring friends and family, and can redeem them for free ringtones
and accessories, and faster phone upgrades.

U.S. Cellular is enhancing the network experience in 2013 by bringing 4G LTE service to 3,800
additional towns and cities in California, Illinois, Iowa, Kansas, Maine, Maryland, Missouri,
Nebraska, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Virginia, Washington, West Virginia
and Wisconsin. Currently, 61 percent of U.S. Cellular customers have access to 4G LTE speeds and
87 percent will have access by the end of the year.

U.S. Cellular offers 11 4G LTE devices, including smartphones such as the Samsung Galaxy S III and
Motorola ELECTRIFY M, tablets like the Samsung Galaxy Note 10.1, as well as hotspots and a
wireless modem.

4G LTE not available in all areas. See uscellular.com/4G for detailed coverage info. 4G LTE
service is provided in partnership with King Street Wireless. LTE is a trademark of ETSI. 

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations
designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed nationwide network that has the highest
call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE
speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power
and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about
U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos
and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and
YouTube.com/uscellularcorp.

Steve Carlson, U.S. Cellular, steve.carlson@uscellular.com
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