Buongiorno's UK & International Director, Pietro Catello, Elected to MEF EMEA Board

Thu Mar 7, 2013 3:02am EST

* Reuters is not responsible for the content in this press release.

LONDON, March 7, 2013 /PRNewswire/ --

    Pietro Catello, UK & International Director of Buongiorno, a multinational leader
for the development, distribution and monetization of web app, has been elected to the
MEF EMEA board following the global community for mobile content and commerce's AGM held
at the Mobile World Congress in Barcelona. The MEF EMEA board will benefit from Pietro's
diverse, international experience and industry expertise gained since joining Buongiorno
in 2007.  

    Commenting on his appointment, Pietro Catello said: "It is an honor to have been
elected to the MEF EMEA board and to have the opportunity to bring Buongiorno's over 10
years of expertise to the board of the industry's leading organization. I look forward
to working with the other board members to help redesign the role and evolution of the
mobile entertainment industry as mobile becomes the dominant connected device and media
center of our lives".  

    MEF CEO Rimma Perelmuter added - "We are delighted to welcome Pietro to thenewly
elected the EMEA Board to support MEF's role as a unique global industry enabler,
committed to driving mobile growth and sustainability, relevant to an increasingly
diversified and mobile ecosystem. I look forward to working with an exceptional EMEA
Board to drive MEF's mission by delivering regionally specific activities to create
monetisation opportunities and build Consumer Trust".  

    Founded in 1999, and whole owned by NTT DOCOMO since 2012, Buongiorno is known in
the worldwide mobile commerce ecosystem for developing and managing paid apps and
content that help consumers get greater enjoyment from mobile devices. With direct
connections to more than 130 telecom operators in 25 countries, over 10 years'
experience and a team of 600 professionals, Buongiorno makes the mobile internet
experience happen for consumers globally. Buongiorno's webapps brands include Gamifive,
MuchGossip, FingerBooks, AppsFuel HTML5 Marketplace, Winga, Play.me and the mobile
payments solution Cashlog.  

    For more information about Buongiorno, please visit http://www.buongiorno.com.   

Buongiorno Spa

CONTACT:  Contact: Francesca Ferrara, Tel +39-02-582131, Email:
Francesca.Ferrara@buongiorno.com
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