Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

Fri Mar 8, 2013 4:00am EST

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HP Autonomy's market-leading augmented reality platform launches significant new
cloud and social features from SXSW


PALO ALTO, Calif.,  March 8, 2013  /PRNewswire/ -- HP Autonomy today announced
rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma
2.0, as well as continued innovation with new features that take advantage of
the cloud and social media.   

Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and
USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.

Aurasma allows people to use rich images instead of text or QR codes to turn
search into an action-oriented interactive experience. Aurasma's visual search
delivers augmented animations, images and videos to smartphones and tablets, and
now has more than 16,000 customers spanning multiple industries, including
advertising, automotive, education, fashion, music, publishing and sport.   

Aurasma 2.0 includes innovations that embrace the power of the cloud and social
media to enable brands to more rapidly and effectively bring augmented reality
into their campaigns. By delivering a unique mobile experience integrated with
leading social platforms like Facebook, Google+ and Twitter, organizations can
turbocharge customer awareness, engagement and, ultimately, revenue.   

The platform's new enhancements include the following:

* Scalable cloud-based platform-Aurasma's Studio now offers brands, movie
studios and media partners unmatched performance, scale and usability when
creating and publishing rich-media AR content including 3-D.  
* Best-in-class image recognition and object tracking-version 2.0 of the Aurasma
app delivers improvements in object and image recognition providing even
smoother, faster and more robust AR experiences.  
* Improved user experience-the app's new user interface features integrated
social features including "like" and "share", and a simplified user journey to
finding, viewing and creating AR content.

"Organizations today are looking for new, creative ways to rise above the noise
and engage with their customers," said  Annie Weinberger, global head, Aurasma,
HP Autonomy. "Aurasma's rapid global growth is the result of highly innovative
technology that capitalizes on megatrends around social media and mobile to
enable brands to interact with their community in a unique and powerful manner."

Aurasma launched in  June 2011  and now has more than 16,000 customers in 100
countries. Leading brands including Marvel, Maybelline, Sony Pictures,
Telefonica / O2, Universal Pictures and Universal Music Group use Aurasma to
increase awareness and revenues for new campaigns and products. The simple and
easy-to-use platform requires no software development training, and enables
organizations of all sizes to quickly create and publish their own augmented
reality content. To see how various brands have used Aurasma to engage with
their markets,  watch this video.  

Download Aurasma
App Store-http://auras.ma/s/ios
Google Play-http://auras.ma/s/android

About HP
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problems. More information about HP (NYSE: HPQ) is available at 
http://www.hp.com.

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Editorial contacts

Lauren Offers, HP Autonomy
+1 415 852 8998
lauren.offers@hp.com

www.hp.com/go/newsroom
www.autonomy.com/newsroom



SOURCE  HP Autonomy

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