Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

Fri Mar 8, 2013 4:00am EST

* Reuters is not responsible for the content in this press release.

-- HP Autonomy's market-leading augmented reality platform launches significant new
cloud and social features from SXSW

PALO ALTO, California, March 8, 2013 /PRNewswire/ -- HP Autonomy today announced rapid
adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as
continued innovation with new features that take advantage of the cloud and social
media.

Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are
planning to use Aurasma 2.0 in their upcoming marketing campaigns.

Aurasma allows people to use rich images instead of text or QR codes to turn search into
an action-oriented interactive experience. Aurasma's visual search delivers augmented
animations, images and videos to smartphones and tablets, and now has more than 16,000
customers spanning multiple industries, including advertising, automotive, education,
fashion, music, publishing and sport.

Aurasma 2.0 includes innovations that embrace the power of the cloud and social media to
enable brands to more rapidly and effectively bring augmented reality into their
campaigns. By delivering a unique mobile experience integrated with leading social
platforms like Facebook, Google+ and Twitter, organizations can turbocharge customer
awareness, engagement and, ultimately, revenue.

The platform's new enhancements include the following:


    --  Scalable cloud-based platform--Aurasma's Studio now offers brands, movie
        studios and media partners unmatched performance, scale and usability
        when creating and publishing rich-media AR content including 3-D.
    --  Best-in-class image recognition and object tracking--version 2.0 of the
        Aurasma app delivers improvements in object and image recognition
        providing even smoother, faster and more robust AR experiences.
    --  Improved user experience--the app's new user interface features
        integrated social features including "like" and "share", and a
        simplified user journey to finding, viewing and creating AR content.
"Organizations today are looking for new, creative ways to rise above the noise and
engage with their customers," said Annie Weinberger, global head, Aurasma, HP Autonomy.
"Aurasma's rapid global growth is the result of highly innovative technology that
capitalizes on megatrends around social media and mobile to enable brands to interact
with their community in a unique and powerful manner."

Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries.
Leading brands including Marvel, Maybelline, Sony Pictures, Telefonica / O2, Universal
Pictures and Universal Music Group use Aurasma to increase awareness and revenues for
new campaigns and products. The simple and easy-to-use platform requires no software
development training, and enables organizations of all sizes to quickly create and
publish their own augmented reality content. To see how various brands have used Aurasma
to engage with their markets, watch this video [http://youtu.be/2jvn16lHB9M].

Download Aurasma 
App Store--http://auras.ma/s/ios [http://auras.ma/s/ios] 

Google Play--http://auras.ma/s/android [http://auras.ma/s/android]

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Editorial contacts

Lauren Offers, HP Autonomy 
+1-415-852-8998 
lauren.offers@hp.com,[mailto:lauren.offers@hp.com]

www.hp.com/go/newsroom [http://www.hp.com/go/newsroom] 

www.autonomy.com/newsroom [http://www.autonomy.com/newsroom]

HP Autonomy

Web site:  http://www.autonomy.com/
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