McDonald's Global Comparable Sales Decrease 1.5% In February

Fri Mar 8, 2013 7:58am EST

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130308:nPnCG73562


OAK BROOK, Ill.,  March 8, 2013  /PRNewswire-FirstCall/ -- McDonald's
Corporation's February comparable sales results were as follows:

* Global comparable sales decreased 1.5% reflecting a negative calendar shift as
 February 2012  included an extra day due to  leap year
* Excluding this negative calendar shift of 3.2 percentage points, global
comparable sales were up 1.7%
* US decreased 3.3%; flat excluding the segment's calendar shift
* Europe  decreased 0.5%; increased 2.7% excluding the segment's calendar shift
* Asia/Pacific,  Middle East  and  Africa  (APMEA) decreased 1.6%; up 1.5%
excluding the segment's calendar shift

"McDonald's continues to deliver what customers want - quality menu choices at
everyday affordable prices," said McDonald's President and Chief Executive
Officer  Don Thompson.  "While February's results reflect difficult prior year
comparisons, we remain confident in the fundamental strength of McDonald's
business.  We have the operating experience to manage through the current
challenging environment and the right strategies in place to grow the business
for the long term."

In the U.S., February comparable sales decreased 3.3%, reflecting the negative
calendar shift due to leap year.  Excluding this impact, comparable sales in the
U.S. were flat against robust prior year performance. The recent addition of the
Grilled Onion Cheddar burger and the Hot 'n Spicy McChicken to McDonald's value
line-up, the popularity of classic core favorites including Filet-O-Fish, and
the limited-time Fish McBites offer supported the month's results.  

In  Europe, comparable sales decreased 0.5%.  Excluding the negative calendar
shift due to  leap year, comparable sales increased 2.7% led by performance in
the U.K. and Russia.   Europe's priority remains building guest traffic by
focusing on unique premium menu offerings, compelling value and the expansion of
 Europe's breakfast and restaurant operating hours.   

In APMEA, February's comparable sales decreased 1.6%, reflecting the negative
calendar shift due to leap year.  Excluding this impact, the segment's
comparable sales were up 1.5% as ongoing weakness in  Japan  was more than
offset by positive results in  China  and Australia.  The segment's February
results also benefited from the shift in timing of  Chinese New Year.

Systemwide sales for the month decreased 0.9% and increased 1.1% in constant
currencies.

 Percent Increase/(Decrease)      Comparable       Systemwide Sales       
                                  Sales            As         Constant   
 Month ended February 28,         2013    2012    Reported   Currency   
 McDonald's Corporation           (1.5)   7.5     (0.9)      1.1        
 Major Segments:                                                        
 U.S.                             (3.3)   11.1    (2.3)      (2.3)      
 Europe                           (0.5)   4.0     2.6        2.2        
 APMEA                            (1.6)   2.4     (2.9)      3.3        
                                                                        
 Year-To-Date February 28,                                              
 McDonald's Corporation           (1.7)   7.1     (0.3)      0.9        
 Major Segments:                                                        
 U.S.                             (1.2)   9.5     (0.2)      (0.2)      
 Europe                           (1.3)   4.0     3.3        1.4        
 APMEA                            (5.8)   5.0     (6.0)      (1.2)      


Definitions

* Comparable sales  represent sales at all restaurants, whether operated by the
Company or by franchisees, in operation at least thirteen months including those
temporarily closed. Some of the reasons restaurants may be temporarily closed
include reimaging or remodeling, rebuilding, road construction and natural
disasters. Comparable sales exclude the impact of currency translation. 
Comparable sales are driven by changes in guest counts and average check, which
is affected by changes in pricing and product mix. Management reviews the
increase or decrease in comparable sales compared with the same period in the
prior year to assess business trends.  
* The number of weekdays and weekend days can impact our reported comparable
sales. In  February 2013, this  calendar shift/trading day adjustment  consisted
of one less trading day (a Wednesday) compared with  February 2012  due to 2012
being a  leap year. The resulting adjustment varied by area of the world,
ranging from approximately -3.3% to -3.0%. In addition, the timing of holidays
can impact comparable sales.  
* Information in  constant currency  is calculated by translating current year
results at prior year average exchange rates. Management reviews and analyzes
business results excluding the effect of foreign currency translation and bases
incentive compensation plans on these results because they believe this better
represents the Company's underlying business trends.  
* Systemwide sales  include sales at all restaurants, whether operated by the
Company or by franchisees. While franchised sales are not recorded as revenues
by the Company, management believes the information is important in
understanding the Company's financial performance because these sales are the
basis on which the Company calculates and records franchised revenues and are
indicative of the financial health of the franchisee base.

Upcoming Communications
Don Thompson, President and Chief Executive Officer, and  Pete Bensen, Executive
Vice President and Chief Financial Officer, will speak at  8:00 a.m. (Eastern
Time)  at the UBS Global Consumer Conference in  Boston  on  March 13, 2013. 
This discussion will be webcast live and available for replay for a limited time
thereafter at  www.investor.mcdonalds.com.  

McDonald's tentatively plans to release first quarter results before the market
opens on  April 19, 2013  and will host an investor webcast.  This webcast will
be broadcast live and available for replay for a limited time thereafter at 
www.investor.mcdonalds.com.   

McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated by
independent local men and women.

Forward-Looking Statements
This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance and
speak only as of the date hereof. These forward-looking statements involve a
number of risks and uncertainties. The factors that could cause actual results
to differ materially from our expectations are detailed in the Company's filings
with the Securities and Exchange Commission, such as its annual and quarterly
reports and current reports on Form 8-K.

SOURCE  McDonald's Corporation


Investors, Kathy Martin, +1-630-623-7833, or Media, Heidi Barker,
+1-630-623-3791

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.