Award-Winning Aetna ValuePassSM Provides Consumers Access to “Pay as You Go” Affordable Dental Care

Mon Mar 11, 2013 1:31pm EDT

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Aetna ValuePassSM Card Named Judges` Choice Winner in 7th Annual Paybefore

* A unique, patent-pending innovation to help individuals purchase only the
dental care they need, when they need it
* Offers access to savings of 15% - 50% per visit from credentialed dental
* Provides access for 132 million Americans without dental insurance

HARTFORD, Conn.--(Business Wire)--
Aetna (NYSE: AET) today announced that the Aetna ValuePassSM was named the 2013
Judges` Choice award winner by Paybefore Awards at this year`s Prepaid Expo in
Orlando, Florida. Judges` Choice is a category created by the judges to
recognize programs that demonstrate an innovative approach to prepaid solutions
and show strong growth opportunity. The Aetna ValuePassSM empowers consumers to
manage their dental care by allowing them to prepay for discounted services and
receive care when needed. Aetna is the first health care company to offer a
prepaid card that gives consumers access to affordable, quality dental care with
no insurance plan or membership fee required. 

"We are honored to have the Aetna ValuePassSM card recognized by Paybefore
Awards, the most prestigious award of excellence in the prepaid industry," said
Marcia Vannuccini, head of Aetna Prepaid Card Solutions. "The Aetna ValuePassSM,
a pay as you go offering, brings together dental care and prepaid technology in
a unique way to help provide affordable care to the millions of Americans
without dental insurance or to those who have limited coverage." 

Choice, Savings and Convenience

Purchased online, the Aetna ValuePassSM gives consumers access to discounted
dental care through Aetna`s extensive network of dentists. Most importantly,
this MasterCard® branded prepaid card allows consumers to purchase only the
amount of care they need. Aetna ValuePassSM users receive:

* Choice - Available to use whenever the consumer chooses; funds loaded onto the
re-loadable card never expire. 
* Savings - Discounts on any dental procedure, including orthodontia and
cosmetic dentistry such as teeth whitening. 
* Convenience - No claims, referrals or waiting for reimbursement. 
* Security - The card is built with security measures to protect against
unauthorized use if lost or stolen.

"I am proud to be a Paybefore Awards judge because they honor the companies and
individuals that are at the forefront of innovation," said Lori Breitzke,
founder and president, E&S Consulting LLC. "We recognized the Aetna ValuePassSM
as a Judges` Choice winner for its use of prepaid as an alternative way to
access dental care that provides consumers with choice, savings and

Who Can Benefit from Aetna`s ValuePassSM?

The ValuePassSM card allows consumers to build dental coverage that meets their
unique needs. This offering is of particular interest to:

* Individual purchasers of health care. 
* The uninsured and underinsured. 
* Retirees. 
* Part-time workers.

The ValuePassSM also benefits employers. The card provides them a way to offer
their employees access to affordable dental care with virtually no investment
and almost no administrative costs. Employers have the flexibility to fund all
or a portion of the card`s value as a voluntary, supplemental or defined
contribution offering. 

Aetna has contracted with three strategic partners to bring the ValuePassSM to
consumers. Convergence Health, Store Financial and UMB Healthcare Services
assist in providing the ecommerce web portal, card processing and banking. 

To learn more, the innovation is available at: 

About Aetna

Aetna is one of the nation's leading diversified health care benefits companies,
serving approximately 37.3 million people with information and resources to help
them make better informed decisions about their health care. Aetna offers a
broad range of traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental, behavioral
health, group life and disability plans, and medical management capabilities,
Medicaid health care management services and health information technology
services. Our customers include employer groups, individuals, college students,
part-time and hourly workers, health plans, health care providers, governmental
units, government-sponsored plans, labor groups and expatriates. For more
information, see

Trasee Carr, 614-855-6254

Copyright Business Wire 2013

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