Target and FEED Partner on Exclusive Collection to Fight Hunger in the U.S.

Mon Mar 11, 2013 8:20am EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130311:nBw115680a

Limited edition product will display number of meals donated from purchase
MINNEAPOLIS--(Business Wire)--
TargetĀ® Corp. (NYSE: TGT) today announced a partnership with FEED Projects, a
social business founded by Lauren Bush Lauren, to create the FEED USA + Target
collection. The limited-time-only collection will include more than 50 stylish
products and benefit Feeding America, the nation`s leading domestic
hunger-relief charity. The products will be available beginning June 30 at
Target stores and on Target.com. 

"As the founder of FEED, I am passionate about the fight against hunger and am
thrilled to partner with Target to create our first ever co-branded lifestyle
collection," said Lauren Bush Lauren. "Through product sales, we hope to provide
10 million meals to Americans in need, which would make it the largest U.S.
initiative in FEED`s history. I am proud that we will be able to empower guests
to make a measurable impact through the purchase of the FEED USA + Target
collection." 

Featuring an Americana aesthetic, the collection includes products spanning
home, sporting goods, stationery, and apparel and accessories, with prices
ranging from $3.00 to $400.00. Each product displays the number of meals that
will be donated to children and families through Feeding America as a result of
the purchase. The collection, with its modern, casual and hand-crafted feel, was
co-designed by Lauren Bush Lauren. 

"Establishing meaningful partnerships is part of Target`s brand legacy, from
innovative design collaborations to long-term community programs," said Stacia
Andersen, senior vice president, merchandising, Target. "Through our partnership
with FEED, we are offering our guests an exclusive, stylish collection that also
supports an important cause." 

FEED began in 2006 when Lauren Bush Lauren designed a bag to benefit the United
Nations World Food Programme`s School Feeding program. Followed by that success,
Lauren founded FEED Projects LLC in 2007 with the mission to create good
products that help feed the world. Best known for its iconic burlap bags, FEED`s
projects to date have raised enough funds to provide nearly 60 million school
meals to children around the world. 

For more information, visit Target.com/Pressroom and Abullseyeview.com. Twitter
enthusiasts can use #FEEDUSA. 

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,787 stores -
1,784 in the United States and three in Canada - and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and programs;
today, that giving equals more than $4 million a week. For more information
about Target`s commitment to corporate responsibility, visit
Target.com/corporateresponsibility. 

About FEED

After witnessing the effects of hunger firsthand when traveling as a WFP
Honorary Spokesperson, Lauren Bush Lauren founded FEED Projects in 2007 with the
mission of creating good products that help FEED the world. Every product sold
has a measurable donation attached to it and, over the past six years, FEED has
been able to donate over $6 million and provide nearly 60 million school meals
globally.FEED has also supported nutrition programs around the world and in the
US through organizations like UNICEF and DonorsChoose.org. FEED products are
available online and at retail locations around the world. For more information,
please visit www.FEEDprojects.com. 

About Feeding America

Feeding America provides low-income individuals and families with the fuel to
survive and even thrive. As the nation's leading domestic hunger-relief charity,
our nationwide network members supply food to more than 37 million Americans
each year, including 14 million children and 3 million seniors. Serving the
entire United States, more than 200 member food banks support 61,000 agencies
that address hunger in all of its forms. For more information on how you can
fight hunger in your community and across the country, visit
http://www.feedingamerica.org.

Target Public Relations
Kate Lohmuller, 612-761-6863
or
Target Media Hotline, 612-696-3400 

Copyright Business Wire 2013