Acxiom Does a Four-Win Sweep at ADDY Awards

Tue Mar 12, 2013 4:28pm EDT

* Reuters is not responsible for the content in this press release.

Wins Gold and Special Judges` Awards for its `Data In Balance` video to
LITTLE ROCK, Ark.--(Business Wire)--
Acxiom (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service
company, took home four ADDY Awards by the American Advertising
Federation-Little Rock (AAF-LR). The company`s "Data In Balance" video to
consumers won two awards, including the Gold ADDY and the Judges` Special Award.
Acxiom also won the Silver ADDY for its client testimonial video for United
Airlines and the Bronze ADDY for an auto industry mailer. 

"We`re honored that our work to humanize the value of data to businesses and
people has been so broadly recognized by the AAF," said Mark Zembal, Acxiom`s
executive creative director. "It`s particularly gratifying that our
ground-breaking `Data in Balance` video was recognized for its ability to
demystify data and its positive potential for people." 

The ADDY Awards attract nearly 60,000 entries each year nationwide, and have
become the nation`s largest and most comprehensive advertising competition. AAF
Little Rock is a non-profit organization that promotes advertising and creative
work in central Arkansas. 

About Acxiom

Acxiom is an enterprise data, analytics and software as a service company that
uniquely fuses trust, experience and scale to fuel data-driven results. For over
40 years, Acxiom has been an innovator in harnessing the most important sources
and uses of data to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer value.
Every week, Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients. For more
information about Acxiom, visit 

Acxiom is a registered trademark of Acxiom Corporation.

Wyatt Jefferies, 501-252-8246
Corporate Communications Manager

Copyright Business Wire 2013