Simplee's New Payments & Loyalty Platform Sets the Standard in Patient Billing

Tue Mar 12, 2013 3:31pm EDT

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Mar 12 (Marketwire) -- 
Simplee(R) today unveiled SimpleePAY, a new patient payment and loyalty
platform that helps leading healthcare providers create efficiencies,
drive patient satisfaction and improve payment collections. Simplee
bridges the gap between medical providers and the emerging healthcare
consumer with its powerful new billing and payments process that empowers
patients while solving real-world business challenges for medical

    "Our experience building a consumer medical wallet helped us see the
greater opportunity to revolutionize the patient billing and payments
experience while also tackling an important business issue for
providers," said Simplee co-founder and CEO Tomer Shoval. "With clear,
trusted bills and flexible payment options, SimpleePAY prepares medical
providers and their patients for the accelerating trend toward high
deductible health plans." 

    The charter customer for SimpleePAY is El Camino Hospital, an
award-winning, leading-edge hospital in Silicon Valley with campuses in
Mountain View and Los Gatos, Calif. "SimpleePAY is an innovative approach
to patient billing that will improve our level of patient service, save
us money, and increase our productivity," said Judi Ashline, Patient
Financial Services Director. "Partnering with Simplee has allowed us to
think differently about patient billing, and is changing the dynamic of
our interactions with patients."

    Simplee has managed nearly two billion dollars in patient medical
expenses through its consumer medical wallet since its launch in 2010.
Simplee users are highly engaged with 85% remaining active users after
making their first payment. Simplee users pay an average of $1,200
medical bills and use the platform 15 times a year.

    How it Works

    Today a disjointed medical billing and claims process leaves the
healthcare consumer confused about what to pay, why, and even to whom.
Furthermore, medical providers often use antiquated billing systems based
on a paper bill or an electronic PDF copy that result in extended payment
cycles. Patient frustration with billing has many other downstream
impacts for providers as well, including higher customer service costs,
late or non-payment of bills, and reduced Medicare reimbursement tied to
patient satisfaction scores. SimpleePAY was created to address the needs
of both medical providers and their frustrated patients. 

    For medical providers, SimpleePAY creates efficiencies, improves
collections, and aims to increase patient satisfaction, and ultimately
loyalty through a number of features including: 

--  True interactive, digital bills with plain language explanations
--  Proprietary technology uniting bills and the explanation of benefits
--  Easy administration with real-time reconciliation and dashboard
--  Patient satisfaction polling


For patients, SimpleePAY enables new possibilities for paying bills,

--  A wide range of patient payment options (e.g., mobile, installments,
--  Reliable pre-procedure cost estimates
--  Patient loyalty rewards


"Patients have been conditioned to expect a poor billing experience
and to deprioritize paying medical bills," continued Shoval. "With
SimpleePAY, medical providers finally have the tools to transform the
patient payment experience and meet the rising demands of the healthcare

    To learn more about SimpleePAY, please visit
or contact Robert David at or (650) 417-3001. 

    About Simplee
 Simplee bridges the gap between consumers, patients, and
medical providers in healthcare expenses. The SimpleePAY payments and
loyalty platform helps leading medical providers create efficiencies,
drive patient satisfaction, and improve collections with clear
interactive bills, payment convenience, and unified bills and the
explanation of benefits (EoB). Simplee's medical wallet empowers
consumers to manage and pay all their family's health care expenses in
one convenient, centralized place. 

    Simplee is a privately held company based in Palo Alto, CA. For more
information visit:


Press Contact: 
Michael Azzano
Cosmo PR for Simplee

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