ADTRAN’s Ted Cole Honored as CRN Channel Chief

Wed Mar 13, 2013 5:30am EDT

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For seventh consecutive year, Ted Cole is recognized for implanting key channel
programs to ensure partner success
HUNTSVILLE, Ala.--(Business Wire)--
ADTRAN, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking
solutions, today announced that Ted Cole, ADTRAN`s vice president of channel
sales, has been named one of CRN`s 2013 Channel Chiefs. Selected based on
ADTRAN`s record of business innovation and dedication to the partner community,
the annual list recognizes the best of channel management. Cole was honored for
consistently advocating, promoting and executing effective channel partner
programs and strategies across ADTRAN and the industry at large. 

For more than seven years at ADTRAN, Cole has been instrumental in designing top
programs for existing partners, as well as establishing leading recruitment
tools for future partners. Cole also led the launch of ADTRAN`s Partner
Enablement Program, designed to reward partners for their engagement with unique
promotions, special training and communication tools. Over the past year, Cole
and his team have diligently worked to accelerate virtual WLAN (vWLAN)
enablement for existing partners by launching a nationwide tour, webinar series,
call campaigns and additional WLAN promotions. The successful integration of
Bluesocket products has opened new doors for partners, allowing the ADTRAN
channel team to add a new level of differentiation when engaging with current
and future channel partners. 

"ADTRAN`s channel programs continue to build and strengthen our partners`
knowledge and understanding of the shifts in the market and best solution
strategies, resulting in greater joint success," said Rick Schansman, senior
vice president and general manager, ADTRAN Enterprise Networks Division. "For
seven consecutive years Ted has been honored by CRN for his outstanding
leadership. His ability to create successful programs-from educating the sales
team on product solutions to ensuring customer challenges and concerns are
addressed-is a top reason in which ADTRAN is able to expand and strengthen its
partner base." 

CRN`s Channel Chiefs, in its 10th year, recognizes vendor executives who are
dedicated to driving channel programs in the marketplace. Selected by the CRN
editorial team, the leaders are chosen based on channel experience,
channel-driven revenue and program innovation. 

The 2013 Channel Chiefs is listed in the February issue of CRN magazine and
featured online at 


ADTRAN, Inc. is a leading global provider of networking and communications
equipment. ADTRAN`s products enable voice, data, video and Internet
communications across a variety of network infrastructures. ADTRAN solutions are
currently in use by service providers, private enterprises, government
organizations, and millions of individual users worldwide. For more information,
please visit

Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112

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