Mu Sigma and MasterCard Advisors Present on Big Data Analytics at GigaOM Structure Data 2013

Wed Mar 13, 2013 9:08am EDT

* Reuters is not responsible for the content in this press release.

  CHICAGO, IL, Mar 13 (Marketwire) -- 
Mu Sigma (, the largest pure-play provider of
decision sciences and analytics solutions for global enterprise
customers, announced today it will speak with business partner MasterCard
Advisors at the GigaOM Structure Data Conference, taking place March
20-21, 2013, in New York City, NY. This year's GigaOM Structure Data will
feature 700 of the most senior big data thinkers, practitioners and
technologists as they discuss the most important trends in big data and
how companies can implement them today.

    Zubin Dowlaty, Vice President, Head of Innovation & Development for Mu
Sigma, and Gary Kearns, Group Executive, Information Services for
MasterCard Advisors, will run a workshop titled, "Leveraging Big Data to
Drive Customer Acquisition and Loyalty." Acquiring new customers and
understanding how to deepen customer relationships is growing more
challenging in the sea of big data. Companies are realizing that
analytics based on actual purchase trends trumps methods using simple
demographic data. This session will focus on how data enrichment is being
incorporated into business decisions such as location expansion,
benchmarking to competitors, and defining "best" customers.

 Zubin Dowlaty, Vice President, Head of Innovation & Development
for Mu Sigma and Gary Kearns, Group Executive, Information Services for
MasterCard Advisors

 Workshop: "Leveraging Big Data to Drive Customer Acquisition and

 Pier Sixty at The Chelsea Piers, New York, NY

 Wednesday, March 20 at 1:05 - 1:50 p.m. in the Aquitania East

 For more information on the events or to register, visit 

    About Mu Sigma 

    Mu Sigma, one of the world's largest decision sciences and analytics
firms, helps companies institutionalize data-driven decision making and
harness Big Data. Mu Sigma solves high-impact business problems in the
areas of Marketing, Risk and Supply Chain across 10 industry verticals.
With over 2500 decision science professionals and more than 75 Fortune
500 clients, Mu Sigma has driven disruptive innovation in the analytics
industry with its interdisciplinary approach combining business, math and
technology, and its integrated decision support ecosystem comprised of
technology platforms, processes, methodologies and people. Visit

    About MasterCard Advisors 

    MasterCard Advisors, a division of MasterCard Worldwide, provides clients
around the world with insights and solutions that drive business impact
and ROI. The company uses advanced analytics and deep payments expertise
to translate data into actionable behavioral insights and customized
services. With more than 80 billion anonymized transactions processed
annually in 210 countries worldwide, the company leverages aggregated
information and a consultative approach to help financial institutions,
merchants, media companies, governments and other organizations grow
their businesses. For more information, go to

    About MasterCard

    MasterCard (NYSE: MA),, is a technology company in the
global payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries and
territories. MasterCard's products and solutions make everyday commerce
activities -- such as shopping, traveling, running a business and
managing finances -- easier, more secure and more efficient for everyone.
Follow us on Twitter @MasterCardNews, join the discussion on the Cashless
Conversations Blog and subscribe for the latest news.

    Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other
countries. All other trademarks contained herein are the property of
their respective owners.


For information, contact:
Gina Rezendes 
For Mu Sigma 

Marisa Grimes
MasterCard Worldwide

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