Comcast Launches Xfinity ‘Watchathon Week’: The Biggest-Ever TV Catch-Up with Thousands of Episodes from Today’s Hottest Shows, Available for Free

Wed Mar 13, 2013 2:45pm EDT

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From March 25-31, Xfinity TV Customers Will Enjoy an All-Access Pass to 100 TV
Series; Binge on Every Episode of Every Season of Game of Thrones, Duck Dynasty,
Downton Abbey, Spartacus, Girls, Dexter, True Blood, House of Lies,
Californication, Psych and Much More

Also Catch Full, Current or Most Recent Seasons of Mad Men, The Walking Dead,
Touch, The Bachelor, Revolution, The Americans, Portlandia and Many Others
PHILADELPHIA--(Business Wire)--
Comcast, a global media and technology company, today announced plans to bring
Xfinity TV customers an all-access, free pass to the biggest TV catch-up in TV
history from March 25-31. With every episode of every season of TV`s hottest
series, like Game of Thrones, Downton Abbey, Dexter, Girls, Spartacus and Duck
Dynasty, plus full, current or most recent seasons of Mad Men, Revolution, The
Walking Dead, Touch, Chicago Fire, Psych, Parenthood and The Americans, the
first Xfinity Watchathon Week will offer a massive collection of content from
the best networks never before available for free in one place. 

During Watchathon Week, Xfinity TV customers will have access to more than 3,500
episodes of 100 TV series across 30 premium, cable and broadcast networks.
Watchathon Week will also offer almost the entire on demand TV libraries of HBO,
SHOWTIME, STARZ and CINEMAX, including the critically acclaimed shows that
kick-started the TV catch-up phenomenon, like The Sopranos, Sex & The City,
Dexter and The Wire. The event will also give viewers a chance to catch up on
hit series Game of Thrones, just prior to its third season debut on HBO, March
31. All Video On Demand (VOD)-enabled Xfinity TV customers will have access to
this content, and across multiple screens when available. 

"The scale of Xfinity Watchathon Week is enormous," said Maggie Suniewick, Vice
President, Video Services, Comcast Cable. "This will be the biggest catch-up
ever in TV history, offering Xfinity TV customers the opportunity to binge view
the hottest shows on top networks for free. It takes the TV catch-up concept to
an entirely new level with every episode of every season of TV`s best shows, in
addition to the tens of thousands of content options already available for free
on Xfinity On Demand." 

Watchathon Week content will be available on multiple platforms and devices -
through Xfinity On Demand, Xfinity.com/tv, the Xfinity TV Player App for Apple
and Android devices and Xfinity Streampix. 

Among the programmers participating in Watchathon Week include Premium networks
HBO, SHOWTIME, STARZ and CINEMAX; Broadcast networks ABC, CBS, FOX, NBC and PBS;
and Cable networks A&E, AMC, BBC America, BET, Comedy Central, Discovery, FX,
HISTORY, IFC, Lifetime, LOGOTV, MTV, mun2, National Geographic Channel, Syfy,
TBS, TNT, Travel Channel, TV Land, USA and WE. 

Viewers can catch every episode of every season of Banshee, Battlestar
Galactica, Big Love, Boardwalk Empire, The Borgias, Boss, Californication,
COPPER, Crossing Jordan, Curb Your Enthusiasm, Deadwood, Dexter®, Masterpiece
Classic: Downton Abbey, Duck Dynasty, Enlightened, Entourage, Episodes, Flight
of the Concords, Game of Thrones, Generation Kill, Girls, Hollywood
Confidential, House of Lies, Hung, Hunted, Magic City, Nurse Jackie, Oz,
Parenthood, Psych, Rome, Sex & The City, Six Feet Under, Spartacus, Strike Back,
The Newsroom, The Sopranos, Torchwood: Miracle Day, Treme, True Blood, Ugly
Betty, Veep, and Web Therapy. 

Additionally, full, current and most recent seasons of the following series will
also be available during Watchathon Week: Archer, Awkward, Bates Motel, Boston`s
Finest, Braxton Family Values, Bridezillas, Chicago Fire, Dance Moms, Deadliest
Catch, Deception, Diggers, Doctor Who, Elementary, Go On, Grimm, I Love Jenni,
King of the Nerds, Legit, Mad Men, Portlandia, Raising Hope, Real Husbands of
Hollywood, Revolution, Smash, Swamp People, The Americans, The Bachelor, The
Layover, The Mindy Project, The Voice, The Walking Dead, Top Gear, Tosh.0,
Touch, Undercover Boss, Vikings, Whitney and Wicked Tuna.

To help sort through the additional thousands of hours of TV shows, Xfinity TV
will launch a Watchathon Week microsite offering a full list of available
content across Xfinity On Demand, Xfinity.com/tv and the Xfinity TV Player App.
Visitors also will discover special news, trivia, behind-the-scenes features and
a Watchathon sweepstakes. 

After Watchathon Week concludes, Xfinity TV will launch the "Catch-Up of the
Week" on April 1. This ongoing effort will offer a mix of current and past
seasons of hit shows on a specific network, or a different, popular TV series
each week through the end of 2013, allowing viewers to continue to stay on top
of some the best shows on TV regardless of their subscription level. 

Xfinity On Demand offers the ultimate in TV series catch-up featuring over
270,000 content choices on TV and online. Xfinity On Demand offers the most HD
TV shows and movies - with thousands available for free - and a comprehensive
broadcast offering with shows from networks including ABC, CBS, FOX and NBC.
Xfinity On Demand has the broad reach to help programmers maximize their
viewership and promotional activities. The platform also supports Nielsen C3
ratings measurement, proving valuable for programmers and advertisers. Each
month, there are nearly 400 million views on Xfinity On Demand. The platform is
on track in 2013 to top 30 billion total views since its launch in 2003. 

For more details on Watchathon Week visit www.xfinity.com/watchathon. Join the
Watchathon Week conversation on www.facebook.com/Xfinity and
www.twitter.com/Xfinity_TV with hashtag #Watchathon. Content availability will
vary across platforms (VOD, online on the app), and in virtually all cases can
be viewed regardless of customer`s subscription level. For more information on
Xfinity TV and Xfinity On Demand www.xfinity.com. 

About Comcast Cable:

Comcast Cable is the nation's largest video, high-speed Internet and phone
provider to residential customers under the XFINITY brand and also provides
these services to businesses. Comcast has invested in technology to build an
advanced network that delivers among the fastest broadband speeds, and brings
customers personalized video, communications and home management offerings.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology
company. Visit http://www.comcastcorporation.com for more information.

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Comcast Corporation
Peter Dobrow, 215-286-3507
Peter_Dobrow@comcast.com
or
Lisa Schultz, 215-286-7554
Lisa_Schultz@comcast.com

Copyright Business Wire 2013

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