Amazon Launches Kindle Fire HD 8.9” in Europe and Japan; Introduces New, Lower Price

Wed Mar 13, 2013 1:05pm EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130313:nBw136102a

Largest-display, highest-resolution version of Amazon`s best-selling tablet now
available in Europe and Japan

New, lower price for Kindle Fire HD 8.9" in the US - starting at just $269 for
Wi-Fi and $399 for 4G
SEATTLE--(Business Wire)--
(NASDAQ: AMZN) - Amazon today announced that Kindle Fire HD 8.9" - the
large-screen version of its best-selling tablet - is now available in the UK,
Germany, France, Italy, Spain and Japan. With the expansion of Kindle Fire HD
8.9" to Europe and Japan, Amazon also announced it is able to lower the price of
Kindle Fire HD 8.9" in the US, with the Wi-Fi version now starting at $269 and
the 4G version starting at $399. 

"We`re thrilled with customer reaction to Kindle Fire HD 8.9". Customers tell us
they love our large-screen version of Kindle Fire HD for web browsing, email,
gaming, watching TV shows, reading magazines, and more," said Dave Limp, Vice
President, Amazon Kindle. "As we expand Kindle Fire HD 8.9" to Europe and Japan,
we`ve been able to increase our production volumes and decrease our costs.
Across our business at Amazon, whenever we are able to create cost efficiencies
like this, we want to pass the savings along to our customers." 

Kindle Fire HD 8.9" is the highest-resolution, largest-display Kindle Fire.
Designed for entertainment, it is perfect for web, apps, movies, games and
magazines. Features include:

* Large 8.9" display has the highest resolution of any Kindle Fire (1920x1200,
254 ppi), with rich color and deep contrast; ideal for movies, apps, and gaming.

* Custom Dolby audio and dual stereo speakers for crisp, rich sound. 
* Over 23 million movies, TV shows, songs, magazines, books, and audiobooks. 
* The most popular apps and games. 
* Ultra-fast web browsing and streaming with built-in dual-band, dual-antenna
Wi-Fi. 
* Front-facing HD camera for taking photos or making video calls. 
* Exceptional battery life - Kindle Fire HD 8.9" gets 10 hours of battery life. 
* Easy-to-use e-mail, calendar, and contacts for work or home, including Gmail,
Hotmail, Exchange, and more. 
* New Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks,
Immersion Reading, Whispersync for Voice and Whispersync for Games. 
* Kindle FreeTime, a free, personalized tablet experience just for kids and
exclusively available on Kindle Fire. Parents can set daily screen limits and
give access to appropriate content for each child. 
* "Buy Once, Enjoy Everywhere" with Amazon apps available on the largest number
of platforms so customers can use their Amazon content on any of their devices. 
* Amazon's top-rated, world-class customer service.

Kindle Fire HD 8.9" is available starting today at this new low price at
www.amazon.com/kindlefirehd. 

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth`s Biggest
Selection.Amazon.com, Inc. seeks to be Earth`s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon`s own back-end technology
platform, which developers can use to enable virtually any type of business.
Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more
pixels and 25% increased contrast, a patented built-in front light for reading
in all lighting conditions, extra-long battery life, and a thin and light
design. The new latest generation Kindle, the lightest and smallest Kindle, now
features new, improved fonts and faster page turns. Kindle Fire HD features a
stunning custom high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and
MIMO for faster streaming and downloads, enough storage for HD content, and the
latest generation processor and graphics engine-and it is available in two
display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available
with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE
data package. The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life. 

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca,www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise. 

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management`s
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment and data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com`s
financial results is included in Amazon.com`s filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

Copyright Business Wire 2013

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