DIAGEO-GUINNESS USA Continues To Support Washington Regional Alcohol Program (WRAP) This St. Patrick's Day Season

Fri Mar 15, 2013 1:23pm EDT

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$10,000 Donation from DIAGEO-GUINNESS USA Encourages DC Metro Area Adults to
Celebrate St. Patrick's Day Responsibly
NORWALK, Conn.,  March 15, 2013  /PRNewswire/ -- DIAGEO-GUINNESS  USA  announced
today that it will make a  $10,000  donation to the non-profit Washington
Regional Alcohol Program (WRAP). Since  St. Patrick's Day  is on a Sunday this
year and celebrators are likely to enjoy the holiday all weekend, the donation
aims to help promote responsible decision making amongst adult beverage alcohol
consumers.

The donation will be earmarked specifically for WRAP's  SoberRide  initiative, 
a free taxi cab ride program created in 1993 to keep  Washington D.C.  area
roads safe from impaired drivers during traditionally high-risk holiday periods.
The donation will help ensure that a greater number of taxi cabs will be
available to consumers throughout the holiday weekend.

"WRAP's  SoberRide  program continues to provide tremendous value to the DC
metro area," said  Doug Campbell, GUINNESS Brand Director. "We are delighted to
continue supporting the team at WRAP with this donation and encourage all adults
to celebrate this  St. Patrick's Day  responsibly."  

WRAP's  St. Patrick's Day  SoberRide program will be offered from  4:00 p.m.  on
 Sunday, March 17th  (St. Patrick's Day) through  4:00 am  on  Monday, March
18th. To receive a free cab ride home (up to a  $30  fare), call 800-200-8294
(TAXI).  SoberRide service is available to legal drinking age adult consumers
that are 21 or older.

"We are delighted that Diageo continues to support WRAP's winning efforts to
fight drunk driving and underage drinking in the  Washington-metropolitan area,"
said  Kurt Gregory Erickson, WRAP's President. "Diageo and the GUINNESS brand
have shown so much support over the years around this important initiative and
holiday, and we are grateful to be able to provide adults with a safe ride home
year after year."

In addition to the support Diageo and the GUINNESS brand are giving to WRAP,
this  St. Patrick's Day  season, GUINNESS & Co. is also teaming up with the
Leary Firefighters Foundation (LFF) to invite all legal drinking age adults to
responsibly raise a pint of the black stuff in support of firefighters across
the country. GUINNESS is encouraging consumers to get involved through the
brand's "$100,000  Pour," a live GUINNESS pint mosaic that is comprised of
consumer pledges, each of which represents  $1  of the  $100,000  donation that
GUINNESS has committed to the LFF.  Together with the LFF, GUINNESS will help
provide the necessary equipment, technology and training to America's bravest.

This  St. Patrick's Day  Diageo and GUINNESS remind adult consumers everywhere
to celebrate responsibly and of the importance of planning ahead for a safe ride
home.

About GUINNESS   
GUINNESS stout enjoys a global reputation as a uniquely authentic Irish beer and
the best-selling stout in the world.  Famous for its dark color, creamy head and
unique surge and settle, this distinctive beer has been brewed at the St.
James's Gate brewery in  Dublin, Ireland  since 1759.  Over 10 million glasses
of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion
pints are sold every year.  GUINNESS is available in well over 100 countries
worldwide and is brewed in almost 50.  Also from the makers of GUINNESS,
SMITHWICK'S,  Ireland's oldest and best selling ale and HARP Lager, whose name
pays tribute to the GUINNESS logo and the national symbol of Ireland. 
Additional information about GUINNESS can be found at  www.guinness.com.

About Diageo  
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include  Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,  Beaulieu Vineyard  and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world.
The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us
at Diageo.com. For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit
DRINKiQ.com.

Celebrating life, every day, everywhere.

 Media Contacts:                                 
                                                 
 Maeve Hagen, Taylor        Jim Sias, Diageo     
 (212) 714-5743             (646) 223-2305       
 mhagen@taylorstrategy.com  jim.sias@diageo.com  


SOURCE  DIAGEO-GUINNESS  USA

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