SimCity Sells More Than 1 Million at Launch

Mon Mar 18, 2013 1:28pm EDT

* Reuters is not responsible for the content in this press release.

Digital Sales Drive Record-Breaking Performance
REDWOOD CITY, Calif.--(Business Wire)--
Electronic Arts Inc. (NASDAQ: EA) today announced that SimCity recorded more
than 1.1 million units sold through in the first two weeks, making this the
biggest SimCity launch of all time. Roughly 54 percent of those sales have been
of digital versions of the game, downloaded directly to players` PCs via Origin
or other digital download services. 

"SimCity had a great weekend with sales strong across both North America and
Europe, adding to overwhelming demand at launch that has us tracking well beyond
expectations for the game," said Peter Moore, Chief Operating Officer for EA.
"SimCity is one of the storied brands in gaming, and Maxis delivered a game
re-envisioned and engineered for the online age." 

Gamers have logged on to SimCity via Origin in record numbers, with 44 percent
of SimCity sales delivered via EA`s direct-to-consumer digital download service.
SimCity gamers have also helped set new records for peak concurrent users on
Origin, now at 1.3 million and rising. 

In just two weeks:

* SimCity players have logged more than 15 million hours of online gameplay. 
* More than 5.7 million original cities have been created since launch. 
* More than 780 million buildings have been built. 
* SimCity mayors to date have built enough road and railroad tracks to circle
the globe more than 40,000 times.

The Maxis studio also continues to enhance both the core SimCity game and the
online service infrastructure; in the last two weeks, they have increased server
capacity by more than 400%, optimized server response times by 40 times, and
deployed fixes to address players' direct feedback on game performance. 

Everything is intelligently simulated in this new SimCity, from all of the Sims
in a city, to every kilowatt of power pulsing through a region thanks to the
powerful GlassBox Engine. It is the most expansive city management game yet
where multi-city gameplay across regions delivers a larger playing field. No
longer are players relegated to playing one single city, now they can manage and
play up to 16 cities at once. Each city can have different specializations; they
can share services and trade resources; they can help or even hinder each other;
every decision a player makes in each city has impact in the broader region.
It`s up to the player to decide where and how they play. 

For the first time in the series multiplayer is added to the gameplay giving
players a new dimension to the game, as decisions impact both the city and the
region, creating new ways to play by collaborating or competing to earn
achievements. Underpinning SimCity is a live service that simulates real-time
updates and pushes them to players in the form of new challenges and
achievements. Players will track their progression alongside their friends and
the world for the most polluted city, the richest city and more. Whether players
play by themselves, with their friends or with the rest of the world, SimCity
will challenge players to create the city of their dreams and answer the
question - what kind of mayor will you be? 

SimCity is available now worldwide on PC via Origin and retail stores. SimCity
is rated E10+ by the ESRB. For more information regarding SimCity, please visit for Mac will be available in spring 2013. Press assets
for SimCity are available at

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates in
75 countries. 

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, FIFA
Soccer, Need for Speed, Battlefield and Mass Effect. More information about EA
is available at 

Maxis, Origin, SimCity, Spore, The Sims and Need for Speed are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John
Madden, NFL and FIFA are the property of their respective owners and used with
permission. Mac is a trademark of Apple Inc., registered in the U.S. and other
countries. All other trademarks are the property of their respective owners.

Erik Reynolds
Sr. Director, PR for Maxis

Copyright Business Wire 2013

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