HP Accelerates Momentum of HP Indigo Digital Press Portfolio

Mon Mar 18, 2013 7:45am EDT

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Mar 18 (Marketwire) -- 
HP (NYSE: HPQ) today announced strong momentum of the current HP Indigo
Digital Press portfolio, with significant hardware unit growth since
drupa 2012. 

    HP also announced the worldwide commercial availability of the HP Indigo
10000 Digital Press, with 16 units already installed to date. 

    The first offset-quality digital press in a B2-size format, the HP Indigo
10000 Digital Press is helping print service providers (PSPs) grow their
businesses through increased efficiency and a wider range of digital
print applications. 

    "PSPs constantly look to improve productivity, expand capabilities and
diversify applications to deliver more value as well as higher quality
products to clients," said Alon Bar-Shany, vice president and general
manager, Indigo Division, HP. "The HP Indigo 10000 is delivering on its
promise to change the economics for our customers by helping them produce
a broader range of applications that allows them to increase their

    Wider possibilities with the B2-format HP Indigo 10000 Digital Press
HP Indigo 10000 Digital Press maintains all the capabilities distinct to
the HP Indigo portfolio in a wider format that expands the digital
printing capabilities, while crossing over into traditionally offset

    The HP Indigo 10000 Digital Press debuted at drupa 2012 and underwent
beta testing by 10 PSPs across the globe beginning in September 2012.
Many of the beta customers, including Courier, Pureprint Group and Sandy
Alexander, are considering adding a second unit. Installation of
production units is expected to start this month.

    Precision Printing is using the press to create personalized, localized
and on-demand photo books, in addition to packaging and marketing pieces
that it could not produce on its B2-format offset presses. The company
also optimized the positioning of smaller formats on B2-sized sheets to
multiply the amount of prints the press can produce in one run.

    "As print organizations, we need to be much better at not only
aggregating, but also producing, thousands of small orders on a daily
basis as items become localized and printed on demand," said Gary
Peeling, managing director, Precision Printing. "The HP Indigo 10000
Digital Press allows us to streamline bulk printing and brings great
efficiencies to our production. It also allows us to provide small
quantities of personalized products in formats that we weren't able to
support on narrower digital presses such as landscape books, six-page
roll-outs and pocket folders."

    The HP Indigo 10000 Digital Press also is allowing beta customer Zazzle,
a manufacturer of customized goods, to increase profitability by adding
new applications. 

    "The HP Indigo 10000 allows us to apply the same digital workflows that
drive our business to a new, larger form factor," said Charles Ohiaeri,
vice president, Operations Technology, Zazzle. "Alongside a few
SmartStream portfolio products, we were able to integrate the press in
virtually no time and kick off the process of bringing several new
products to market."

    Cober Evolving Solutions, one of Canada's leading marketing and
communications providers, signed a purchase agreement for the HP Indigo
10000 Digital Press. The company will be the first in Canada to gain a
competitive advantage by using the B2 press' capabilities to provide
shortened lead times and wider formats on versioned and personalized
marketing materials. 

    "We are continuously under pressure to produce the most effective printed
materials with the shortest turnaround time for our customers," said
Peter Cober, president, Cober Evolving Solutions. "With the HP Indigo
10000 Digital Press, we will be equipped to deliver unique pages that add
value in a timelier manner. This press will also make us more responsive
and able to take on projects we would not have otherwise been able to do."

    Increasing production and profitability with HP Indigo series four
 Customers across the globe are taking advantage of the HP Indigo
5600 and 7600 Digital Presses to create high-value applications with
special effects such as digital watermarks and raised print. Customers
also are gaining a competitive edge with Enhanced Productivity Mode
(EPM), a new feature available on the latest HP Indigo Digital Presses
that significantly reduces turnaround times and production costs by
printing up to 33 percent faster.(1) 

    Integrated marketing services provider International Business Solutions
of Mexico recently installed an HP Indigo W7250 Digital Press to produce
personalized campaign materials. Using EPM helps the company print offset
quality pieces while shortening turnaround times, cutting costs and
reducing press downtime and maintenance. 

    "We wanted to differentiate our business from the competition by being
able to offer a broader range of high-value products that leverage
electronic data and HP Indigo's digital printing technology," said
Salvador Anaya, senior manager, International Business Solutions of
Mexico. "Enhanced Productivity Mode significantly boosts our production
capacity while reducing running costs. This gives us greater confidence
to meet customer deadlines and eliminates any need to back up production
with traditional offset production."

    Another customer, Bridgeport National Bindery, installed an HP Indigo
W7250 Digital Press. The company's fourth HP Indigo Digital Press is
being used to create book covers and small books in black and white as
well as color. The addition of the new web-fed press is opening up more
business opportunities and the company is running the press a second
shift to accommodate for the growth.

    "We produce a lot of high-end photo books and art replications that
demand offset-quality prints with perfect color consistency," said Bruce
Jacobsen, executive vice president, Bridgeport National Bindery, Inc. "HP
Indigo Digital Presses deliver the results we look for, and many of our
customers request HP Indigo by name."

    Additional information about HP Indigo digital printing solutions is
available on the HP Graphic Arts YouTube channel and on the HP Graphic
Arts Twitter Feed.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) Compared to the HP Indigo press 5500 and HP Indigo 7500, WS6000 and
W7200 Digital Presses. 

    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.


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