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Pizza Hut To Reward America If All Four No. 1 Seeds Advance To Atlanta

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Mon Mar 18, 2013 9:30am EDT

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College Basketball Legend Bobby Hurley to Assist America's Largest Pizza Company
with Offer of Free One-Topping Medium Pizzas to Hut Lovers™ Members if all No. 1
Seeds Reach Semifinals
DALLAS,  March 18, 2013  /PRNewswire/ -- It's not easy getting to the top,
whether in sports or in business.

That's why Pizza Hut, the largest pizza chain in the country, is offering
basketball fans who sign up for the company's Hut Lovers program at 
PizzaHut.com/HutLovers  a slam dunk of a deal if all four No. 1 seeds advance to
the semifinals of the highly-anticipated men's college basketball tournament in 
AtlantaApril 6-8, 2013. The deal? A free medium one-topping pizza! If the No. 1
seeds prevail,  Hut Lovers  members will receive a coupon via email to redeem
the free medium one-topping  Pizza Hut  pizza.

(Logo:  http://photos.prnewswire.com/prnh/20110609/CG16913LOGO-b)

"We know that being No. 1 requires hard work and loyal fan support, so we're
rooting for the top seeds in the tournament alongside our great customers," said
 Kurt Kane, Chief Marketing Officer at Pizza Hut. "Four No. 1 seeds have made
the semifinals before, but never has this much been at stake for pizza lovers
nationwide. If it happens again, we're prepared to make it the greatest
championship in college basketball history with free pizza."  

College basketball legend  Bobby Hurley  will make the program especially great
for fans everywhere by carrying his skills off the court to represent the Red
Roof as spokesperson for this hoop dream promotion. The two-time college
basketball champion and All-American point guard will be front and center in
keeping Pizza Hut fans informed as the suspense builds for the journey to 
Atlanta.

"I was fortunate to play on No. 1 seeds and championship teams during my
collegiate career," said  Bobby Hurley. "In basketball you need to have a solid
foundation, team-first mentality and great fans to build a championship program.
 Pizza Hut has accomplished the same for the pizza industry and I'm looking
forward to assisting them in their efforts to 'Make It Great' for their fans
during the tournament."  

After consumers have signed up for the  Hut Lovers  program, and the No. 1 seeds
advance to  Atlanta, the coupon will be issued and redeemable online through 
April 15.  

The big tournament has seen an entire No. 1 seed semifinals only once, in 2008.
What better time to root for No. 1s than when the best teams in college
basketball have Pizza Hut cheering every step of the way. For more information,
visit  PizzaHut.com  and follow Pizza Hut on Twitter via  @PizzaHut.  

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza,
pasta and wings than any other restaurant in the world. The only pizza company
to be named a top ten franchise in 2013 by  Entrepreneur Magazine, Pizza Hut
began 55 years ago in  Wichita, Kansas, and today operates more than 10,000
restaurants in more than 90 countries. Pizza Hut also is the proprietor of the
BOOK IT! Program, which is a long-standing children's literacy program used in
more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to
surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit 
PizzaHut.com.

Twitter: @Pizzahut  

Facebook: Facebook.com/pizzahut

Instagram: Statigr.am/pizzahut

Pinterest: Pinterest.com/pizzahut

 Media Contacts                                    
 Doug Terfehr          Luke DeRouen                
 314.550.0934          214.727.3708                
 doug.terfehr@yum.com  luke.derouen@zenogroup.com  


SOURCE  Pizza Hut

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