Seattle’s Best Coffee Fast-Tracks Expansion of Drive-Thru Stores with 15 New Locations Opening in Spring 2013

Mon Mar 18, 2013 3:01am EDT

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15 New Drive-Thrus to Open in Dallas-Fort Worth in 2013; Providing More Than 150
New Full- and Part-Time Jobs to the Local Economy


SEATTLE--(Business Wire)--
Seattle`s Best Coffee, featured brand within Starbucks Corporation
(NASDAQ:SBUX), today announces 15 new locations will open in Dallas-Fort Worth
in 2013. Following the exciting launch of the new drive-thru concept in Seattle
last fall, Seattle`s Best Coffee marked Dallas-Fort Worth--one of the fastest
growing and most populous markets in the country1--as a prime location for
multi-store expansion of 14 company-operated stores and one franchised location.


The new small footprint drive-thru-only locations are built for a large and
growing audience of customers who are increasingly getting their coffee
on-the-go. According to one survey, Dallasites eat out 70 percent more than the
national average, creating a vast opportunity for Seattle`s Best Coffee to reach
new customers who are in need of a coffee that fits their lifestyles.2

"We believe that everyone deserves a great cup of coffee, even if they don`t
have time to sit in a café," said Frank Sica, vice president and general manager
for Seattle`s Best Coffee. "That`s why we`re opening 15 new drive-thrus in
Dallas that serve up our high-quality arabica coffee and a dashboard-friendly
food menu. We`re offering a fast, friendly and delicious coffee experience that
fits the lives of Dallas-area commuters." 

The soon-to-open Seattle`s Best Coffee drive-thrus will serve the new Seattle`s
Best Coffee menu of dashboard-friendly food choices including delicious coffee,
dessert-inspired specialty coffee drinks, hearty egg sandwiches and pretzel
melts, and sweet and savory handheld "Anytime Pies." The Seattle`s Best Coffee
drive-thru menu offers value to customers through coffee and food "Combos," all
priced under $5. 

The expansion of the Seattle`s Best Coffee drive-thru to Dallas-Fort Worth is
building upon positive consumer response in the region to the brand`s packaged
coffee, found in the grocery aisle. 

"We know how important coffee is to our customers, and we`re focused on giving
them a great cup, whether they`re at home or on the road," said Jennifer
Dimaris, vice president, brand management, for Seattle`s Best Coffee. "With our
drive-thru expansion in Dallas, we want to give time pressed, value-conscious
customers a great cup of coffee, served by people who are passionate about
coffee." 

New Jobs Created with Seattle`s Best Coffee Drive-Thru Expansion

The launch of the new drive-thru locations in Dallas-Fort Worth will not only
provide upgraded coffee and breakfast choices to customers, 150 new full- and
part-time jobs will be added in the region. Each new Seattle`s Best Coffee
location will be hiring 10 new employees. Positions will include shift leads and
barista positions; a hiring fair is scheduled to take place in early April. 

"Seattle`s Best Coffee is dedicated to becoming an integral part of the local
community through job creation and development," said Sica. "Texas has long been
a part of our expansion plan and we are thrilled to finally bring Dallas-Fort
Worth partners on board." 

About Seattle`s Best Coffee

Seattle`s Best Coffee LLC has been roasting premium coffee since 1970 and today
roasts more than 20 million pounds of coffee every year and millions of cups of
our coffee are served every day. A freshly-brewed cup of Seattle`s Best Coffee
is currently available in more than 50,000 locations including cafes, college
campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie
theatres. Seattle`s Best Coffee is a featured brand within Starbucks Corporation
(NASDAQ:SBUX). For more information, please visit Seattle`s Best Coffee online
at www.seattlesbest.com, become a member of the coffee community at
www.facebook.com/SeattlesBestCoffee or follow Seattle`s Best Coffee on Pinterest
for unique coffee inspiration at www.pinterest.com/seattlesbest. 

1 Census Bureau & CNNMoney.com, 2010
2Bundle.com, May 2012, http://www.bundle.com/article/how-america-eats-out/

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Seattle`s Best Coffee
Sanja Gould, 206-318-7100
press@seattlesbest.com
or
Zeno Group
Stephanie Chaney, 312-222-1758
stephanie.chaney@zenogroup.com




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