Adobe Creative Cloud Subscriptions Surpass Half-Million Mark

Tue Mar 19, 2013 4:01pm EDT

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Free Creative Cloud Memberships Exceed 2 Million
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe Creative
Cloud has exceeded 500,000 paid individual members. The company also reported
that free and trial memberships have exceeded 2 million. Free subscriptions are
a proven on-ramp for customers to move to a paid Creative Cloud membership. 

"Creative Cloud adoption continues to accelerate," said David Wadhwani, senior
vice president, Digital Media Business, Adobe. "Reaching the half-million
subscription milestone in less than one year is a strong indication of customer
appetite for the ongoing stream of innovation we are delivering." 

Adobe`s Creative Cloud is the go-to destination for creative professionals,
satisfying their need to access all their creative tools and services as well as
sync and store their work and collaborate with fellow creatives. Creative Cloud
subscription growth is being driven by its attractive pricing as well as the
frequent product, feature and service enhancements the company is providing.
Adobe`s recent acquisition of Behance, the leading online social media platform
for creatives, accelerates Adobe`s strategy to bring great community features to
Creative Cloud. 

About Creative Cloud

Adobe Creative Cloud is a membership-based service that provides users with
unlimited access to download and install all Adobe Creative Suite desktop
applications, plus other applications including Adobe Photoshop Lightroom, Adobe
Muse, Adobe Edge Tools & Services; game developer tools and integration with the
Adobe Touch Apps*. With Creative Cloud membership, users also have access to
publishing services to deliver apps and websites, cloud storage and the ability
to sync to any device, and new products and exclusive updates as soon as they`re

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Creative Cloud, Creative Suite, Photoshop, Lightroom and Muse are either
registered trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property of their
respective owners. 

* Internet connection required. Adobe online services, including the Adobe
Creative Cloud service, are available only to users 13 and older and require
agreement to additional terms and Adobe's online privacy policy. The
applications and online services are not available in all countries or
languages, may require user registration and may be subject to change or
discontinuation without notice. Additional fees or subscription charges may

Adobe Systems Incorporated
Russell Brady, 408-536-6048

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