BRIEF-Sainsbury says no plans to extend "Brand Match" to own label products

LONDON, March 19 Tue Mar 19, 2013 4:33am EDT

LONDON, March 19 (Reuters) - J Sainsbury PLC : * CEO says no plans to extend "Brand Match" pricing initiative to own label

products * CFO says firm has "regular dialogue" with Qatari investor, as does with all

major shareholders

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