April Is Designated As "Personal Security Awareness Month"

Tue Mar 19, 2013 1:21pm EDT

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OMAHA, Neb.,  March 19, 2013  /PRNewswire/ -- Angela Lee, SHOLDIT founder and
fashion security fusionist, announced today that  April 2013  will be the first
annual "Personal Security Awareness Month."  With a national, regional and local
launch planned, focus is on providing information to the general public on how
to prevent being a victim of muggings, assaults and other violent crimes that
are on the rise. Lee has made it her passion to raise awareness by founding
Personal Security Awareness Month (PSAM).  

According to a report released by the Bureau of Justice Statistics in  October
2012, violent crime rates across the U.S. have increased by about 18 percent,
and property crimes rose by 11 percent between 2010 and 2011. This is the first
time since 1993 that there has been an increase in both crime categories. Even
more frightening is that the largest increase in crime was seen in assaults,
which rose 22 percent. Given these startling numbers, there is a clear need for
society to learn about and practice personal safety to avoid being vulnerable to
an attack in our everyday lives.

The mission of PSAM is to raise awareness surrounding personal security options
and deliver valuable knowledge and life-saving advice to men and women across
the globe. Throughout April, SHOLDIT and other personal protection experts, law
enforcement professionals, and companies will partner up to spread the word of
PSAM's mission and inform the public on ways to keep themselves and their
families safe. Former Law Enforcement Defensive Tactics Instructor, Self Defense
Instructor, and Marine,  Bobby Brumfield  is one of the experts speaking out in
support of PSAM, "By devoting an entire month to personal security awareness,
the public as a whole will understand that it's not just important to battered
women, the affluent, or others deemed "high risk," but it is important to all of
us. Personal Security Awareness Month will be crucial as it will keep safety
highlighted for weeks and afford the assistance of structuring a personal
security plan for you and your loved ones." In addition to providing information
and products, SHOLDIT will also donate 10% of its online profits in April to the
National Crime Prevention Council.  

Angela Lee  is the inventor of SHOLDIT, a line of fashionable security products
that within five months of launch was featured on the "Today" Show, recommended
by  USA  Today  and profiled by The Associated Press as well as various local
news broadcasts and websites.  

Lee explains her passion behind establishing PSAM, "A small amount of cognizance
is often all it takes to prevent an attacker from striking.  We are making it
our mission to create revolutionary security products concealed by fashion and
to bring forth awareness and education on the various personal security options
available to prevent attacks."

For more information, please visit  www.personalsecurityawarenessmonth.com  or 
www.SHOLDIT.com.  

SOURCE  SHOLDIT


Jenna Watson, Visionary5, jenna@visionary5.com

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