DigitasLBi Elevates Tony Weisman to North America CEO

Tue Mar 19, 2013 10:30am EDT

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Industry Veteran to Continue Accelerated Growth at Award-Winning Agency
NEW YORK,  March 19, 2013  /PRNewswire/ -- DigitasLBi, a leading, global digital
agency network, announced today that  Tony Weisman  will take the helm of
Digitas North America as its Chief Executive Officer, succeeding  Colin
Kinsella.  

(Photo:  http://photos.prnewswire.com/prnh/20130319/PH79546-a)  

(Logo:  http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b  )  


"The formation of DigitasLBi is an essential landmark," said  Maurice Levy, 
chairman and CEO of Publicis Groupe. "In DigitasLBi's accelerated journey to
institutionalize and deliver a global offering across the spectrum of digital
innovation and technology platforms, we are taking significant leaps forward to
fully realize the potential of the 'most complete' digital agency network in the
world. Leaders like Tony will be at the forefront of an exceptional start of
this journey. I am grateful to Colin for the great job he did as CEO of Digitas
North America, and wish him the best of luck."

Weisman, 53, will continue to be based in  Chicago, and will report to  Luke
Taylor, Global CEO, DigitasLBi.

Taylor states: "Tony blends client business understanding, marketing acumen and
instinct. He brings altitude and aptitude to the client-agency relationship that
inspires innovation and boldness, and ultimately growth. I am confident that
Tony will take the reins of this incredible opportunity with the same infectious
energy and foresight that have guided his career."

"Under Colin's leadership, Digitas has been on a business trajectory. We
welcomed 20+ new clients. We invested in new product platforms such as
BrandLIVE. We have dreamt and delivered digitally-led, integrated brand
solutions that have earned us 80+ industry awards including two Cannes Grand
Prix's," said Weisman. "As DigitasLBi, I am excited to partner with our clients,
our agency leaders and Luke to create the next generation of marketing. I am
fired up and ready to go."

About  Tony Weisman



In his previous role as President of Digitas North-West
(Boston/Chicago/Detroit/San Francisco) Region, Tony was responsible for leading
the strategy and execution of Digitas services across the region's client base,
and for the growth and development of the office and its people. During his
6-year tenure as President, Digitas Chicago tripled in size, attracting clients
such as MillerCoors, Whirlpool and Sprint.  Digitas Boston also expanded its
client roster to include Zipcar and Lenovo. The newly opened Digitas San
Francisco Office opened in  May 2012  with seven staffers and grew to 70+ in
eight months.  

In 2012, Weisman was one of the chief architects of "Team Sprint," a celebrated
cross-Publicis Groupe, client-dedicated unit.   

Tony came to Digitas in 2007 with more than 25 years of advertising industry
experience. Prior to Digitas, Tony was chief marketing officer at DraftFCB
Chicago. He also held various management positions at Leo Burnett.

Tony is a member of several Boards including Chicago Public Radio, the American
Association of Advertising Agencies (Chicago Chapter), Off The Street Club and
Chicago TechWeek.  

Weisman Facts:

* Chicago  born and raised  
* Two children; son Michael made it to the 10th  Round of the  Glee Project,
2012  
* "Tony's Tuesday Reader" is one of the most passed along pieces of e-literature
at agency.  
* Favorite Quote:  "I'm sorry this letter is so long, if I had more time I would
have made it shorter".  
* Most memorable professional moment: Uniting with Sprint.  
* Person Most Admire: My wife Tracy.  
* Management Philosophy:  "Clients first, second and third. Our people, first,
second and third."

About DigitasLBi  



DigitasLBi, the leading, "most complete" global  digital  agency network
partners with some of the foremost marketers and brands in the world. Also a top
ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.  

In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two Cannes Lions Grand Prix's and SXSW People's Choice Award. Digitas
was also recently named  OMMA  Agency of the Year 2012 and LBi UK Digital Agency
of the Year 2012 by  Marketing  magazine. Digitas  USA  operates the brand
content platform, The Third Act: producers of first and most well renowned event
on digital content,  The NewFront.  

With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and
Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on
the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is
the world's third largest communications group. With activities spanning 104
countries on five continents, Publicis Groupe offers local and international
clients a complete range of advertising services. Web site: 
www.publicisgroupe.com

www.digitas.com  | Twitter:  @Digitas  | Facebook:  Digitas Fan Page  | Blog: 
Digitas Distillery

SOURCE  DigitasLBi


Jill Kelly, DigitasLBi, +1-646-735-7330, jill.kelly@digitas.com

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