GE Capital Retail Bank and American Signature, Inc. Launch Consumer Credit Card Program

Wed Mar 20, 2013 8:30am EDT

* Reuters is not responsible for the content in this press release.

Credit Card Program Available at 126 U.S. Locations
STAMFORD, Conn. & COLUMBUS, Ohio--(Business Wire)--
GE Capital Retail Bank and American Signature, Inc. today announced a multi-year
relationship to provide consumer credit card services through the home
furnishings retailer`s 126 American Signature Furniture and Value City Furniture
locations across the United States. GE Capital Retail Bank provides financial
solutions to retailers to help grow their customer sales and will service the
account and manage the credit card program. 

"GE Capital`s longevity in the industry and expertise in providing consumer
financing programs make them the right choice for our stores and customers,"
said Ed Cornell, executive vice president and chief financial officer for
American Signature Furniture. "We`re pleased to work with them to build our
business and provide home furnishing shoppers with promotional financing

American Signature family of furniture companies spans across 126 U.S.
locations, offering a full range of furnishings and accessories for the entire
home, including living room, bedroom, dining room, kids and home office. The
private label consumer credit card program includes the American Signature
Furniture and Value City Furniture credit cards, and provides exclusive savings
events and opportunities, access to online account management, and extended
terms and special financing promotions*. 

"American Signature is a leading furnishings retailer well-known for its history
of dedication and service to its customers," said Paul Schell, general manager,
GE Capital`s Retail Finance business. "We look forward to working with them on
building their sales and customer loyalty through financing." 

For 80 years, GE Capital has helped major retailers and more than 200,000 small-
and mid-sized businesses throughout the United States build consumer financing
programs that support business growth and customer satisfaction. GE Capital is a
leading provider of consumer credit in the Home Furnishings industry for more
than 60 years. The company supports its clients with proprietary online
technology such as Business Center, which includes service, marketing and sales
tools, as well as Learning Center, providing businesses with access to
comprehensive training for their teams on financing for consumers. 

*Subject to credit approval and availability 

About American Signature, Inc.

Based in Columbus, Ohio, American Signature, Inc. is the parent company of Value
City Furniture and American Signature Furniture, two of the country`s premier
furniture retailers. The private, family-owned business currently employs 6,500
associates and operates 126 furniture stores located throughout 19 states, five
distribution centers and three manufacturing facilities. More information can be
found at, @amsigfurniture and, as well as,, and

About GE Capital's Retail Finance business

GE Capital`s Retail Finance business is among the country`s most successful
retail lenders, with 80 years of experience in consumer financing. The business,
with its lending entity GE Capital Retail Bank, provides customized credit
programs to retailers and consumers in the United States and Canada that help
drive sales. This includes private label and bankcard credit programs to major
national, regional and independent retailers in the U.S., as well as private
label credit programs, promotional and installment lending, bankcards and
financial services for consumers through dealers; contractors; manufacturers;
healthcare practices; and service providers across nearly 20 industries. We are
not just bankers; we help clients build better businesses. More information can
be found at and 

GE Capital is one of the world`s largest providers of credit. For over one
million businesses, large and small, GE Capital provides financing to purchase,
lease and distribute equipment, as well as capital for real estate and corporate
acquisitions, refinancings and restructurings. For our 100+ million consumer
customers, GE Capital offers credit cards, sales finance programs, home, car and
personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital. 

GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website at 

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