P&G Announces Collaboration with American Academy of Pediatrics to Continue Household Safety Awareness and Education Program

Wed Mar 20, 2013 11:03am EDT

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Multi-year Alliance Reinforces Company`s Commitment to Providing Consumers with
Resources to Help Ensure a Safe Home
CINCINNATI--(Business Wire)--
On the heels of the launch of its Safe Home consumer education campaign, The
Procter & Gamble Company (NYSE:PG) announced today a collaboration with the
American Academy of Pediatrics (AAP), the world`s premier pediatric organization
dedicated to the health and well-being of infants, children, adolescents and
young adults. 

The two organizations will work together to equip parents with information and
tools they need to keep their homes and families safe. In the spirit of National
Poison Prevention Week, much of this effort will focus on education surrounding
the correct use and storage of household cleaning and fabric care products. 

"P&G is and always will be fully committed to ensuring the health and safety of
the consumers who use our products, particularly those with young children in
their home," said Alex Keith, Vice President P&G Fabric Care, North America.
"Our collaboration with the AAP is an excellent way to reach parents with
educational information from their most trusted source-their pediatrician." 

The P&G and AAP efforts are designed to keep parents informed and prepared. AAP
content containing general home safety tips, as well as specific information on
how to keep various areas of the home safe and secure, will be made available to
parents and other caregivers on HealthyChildren.org, the AAP`s parenting
website. Information on these topics also will be available on the Safe Home hub
of P&G`s "Home Made Simple" website. P&G will support distribution of AAP
educational patient brochures to pediatricians across the country as another
resource to help inform parents. 

"The goal of this collaboration is to help keep families as safe and healthy as
possible," said Kyran Quinlan, MD, MPH, FAAP, Chair-Elect of the AAP Council on
Injury, Violence and Poison Prevention. "One way to do this is by making sure
that consumers have the information and tools they need to use and store
products correctly and safely. This campaign will help to reach as many parents
as possible with these resources." 

P&G continues to offer the original elements of its Safe Home program. Consumers
can visit HomeMadeSimple.com/safehome to order a safety latch to child-proof
cabinets and drawers where household cleaning and fabric care products are
stored, or a Tide Pods tub over-the-lid re-sealable educational sticker that is
intended to help to prevent unsupervised access to the product. 

P&G and the AAP will continue to release further educational information and
materials for consumers in the months and years to come. 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands. 

About the AAP

The American Academy of Pediatrics is an organization of 60,000 primary care
pediatricians, pediatric medical subspecialists and pediatric surgical
specialists dedicated to the health, safety and well-being of infants, children,
adolescents and young adults. For more information, visit www.aap.organd

Procter & Gamble
Suzette Middleton, 513-983-4040
Gina Steiner, 847-434-7945

Copyright Business Wire 2013