P&G's Orgullosa Program Hosted “Skirts Only” Fashion Show in NYC to Celebrate Mujeres Con La Falda Bien Puesta™

Wed Mar 20, 2013 8:51am EDT

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Latina Celebrity Guests Christina Milian and Adrienne Bailon Attended; Runway
Models Included Orgullosa`s Board of Faldas Ambassadors and LULAC "everyday
women" Showcasing Exclusive Designs by Latina Fashion Designer, CENIA®
CINCINNATI--(Business Wire)--
Last night, Procter & Gamble (P&G) and its Orgullosa program - an initiative
created to celebrate, empower, and fuel Latinas` accomplishments and dreams-
hosted an exclusive "skirts only" fashion show in NYC to showcase and celebrate
how the Latina community is made of mujeres con la falda bien puesta. The
Orgullosa fashion show, which was also streamed live on Orgullosa's Facebook
page, featured exclusive designs by CENIA®, and served as a stage for more than
100 Latinas in attendance to celebrate their cultural duality, while empowering
them to reach for their personal goals.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=362461&vid=4
Adrienne Bailon, left, and Christina Milian help Procter & Gamble's Orgullosa
community unveil its "Skirts Only" fashion show, Tuesday, March 19, 2013, in New
York, featuring exclusive designs from the Latina fashion designer CENIA.
Orgullosa was created to celebrate, empower and fuel Latinas' accomplishments.
Visit Facebook.com/Orgullosa for more information. (Photo by Diane
Bondareff/Invision for Orgullosa)

The fashion show, held at 404 NYC, had Latina celebrity VIP guests in
attendance, including Christina Milian and Adrienne Bailon, who served as emcee.
Both exemplify true Orgullosa women - proud of her heritage and living the
American dream. Among the runway models were Orgullosa`s first-ever Board of
Faldas (Board of Skirts) ambassadors, Evette Rios, lifestyle guru and co-host of
ABC`s The Chew; Maria Marin, international motivational speaker; and Maribel
Lieberman, entrepreneur and chocolatier, who are providing real-life
testimonials and exclusive content on Orgullosa's online communities.
Orgullosa`s long-standing partner, the League of United Latin American Citizens
(LULAC), also participated by identifying ten bicultural Latinas to walk the
runway and represent the "everyday woman" on the path to success. 

"This fashion show was absolutely amazing and fun! All of the beautiful women
who walked the runway represent independent, strong and proud Latinas," said
Christina Milian. "As someone who is proud of her Cuban heritage, I`m glad that
there is a place where we can not only get relevant information made for us, but
share our personal stories, dreams and aspirations." 

Orgullosa partnered with Latina fashion designer, Cenia Paredes®, a native of
the Dominican Republic and founder of CENIA dresses, to create exclusive skirts
for this unique event. The line featured bold silhouettes, bright colors, and
materials and designs that blend the roots of Hispanic culture with the modern
bicultural Latina of today. Paredes was chosen for her one-of-a-kind designs and
her empowering story of reaching her childhood dream. In addition to the
live-stream fashion show on the Orgullosa Facebook community, one lucky viewer
won a custom-made skirt designed by Cenia. 

Mujeres con la falda bien puesta which translates to "women who have their
skirts well placed" represents the spirit of Latinas creating new paths for
themselves. Each of the women that walked in the fashion show had a unique
perspective about being a Latina in the U.S. and represents the cultural
transformation that Orgullosa aims to support and empower. 

"Whether it`s inspiring women to go back to school, give back to their
community, start their own business, or follow their desires, the Orgullosa
community is a digital platform where Latinas can connect, share, inform and
inspire each other through the transformative power of community," said John
Sandoval, Senior Multicultural Marketing Manager. "The fashion show was a unique
way to feature our Board of Faldas, and set the stage for other mujeres con la
falda bien puesta." 

To learn more about the fashion, see red carpet pictures and be part of the
Orgullosa community, go to www.facebook.com/Orgullosa and register on
www.Orgullosa.com. 

About Orgullosa

Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to
feel confident about their personal appearance, style and homes by offering
solutions that satisfy their beauty and household needs through a variety of
trusted brands, including Olay®, Secret Cenia Paredes®, Venus®, Pantene®,
CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®,
Charmin®, Febreze®, Gain®, Pampers®, and Dawn®. 

About the Board of Faldas

The Orgullosa Board of Faldas (BOF) is a diverse group of successful Latina
women who are making a difference and will share their stories and spread the
Orgullosa message to help fuel the aspirations of other Latinas. The BOF members
will offer tips, insights and inspirational content via Facebook, Twitter and
Orgullosa.com. Further, they will serve as the face of Orgullosa in both print
and digital media advertising. 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®,
Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations
in approximately 75 countries worldwide. Please visit http://www.pg.com for the
latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130320005835/en/

Citizen Relations
Sheila Ilundain, 917-873-6312
Sheila.ilundain@citizenrelations.com
or
Procter & Gamble
Ivanette Bonilla, 513-983-5809
Bonilla.i@pg.com

Copyright Business Wire 2013

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