McDonald's USA Evolves Menu With New Freshly Prepared Premium McWrap Sandwiches

Thu Mar 21, 2013 2:34pm EDT

* Reuters is not responsible for the content in this press release.

  OAK BROOK, IL, Mar 21 (Marketwire) -- 
McDonald's introduces the new "Premium McWrap" in restaurants nationwide.
The freshly prepared sandwich wraps are part of McDonald's commitment to
offering customers a variety of relevant tastes and new food choices. All
three varieties of the tortilla-wrapped entree feature fresh vegetables,
grilled or crispy chicken breast along with signature sauces such as
seasoned rice vinegar, sweet chili, or creamy garlic served in a
convenient hand-held package designed for eating on-the-go.

    Customers can choose from three meal-sized Premium McWraps, including the
"Chicken & Bacon Premium McWrap," "Sweet Chili Chicken Premium McWrap" or
"Chicken & Ranch Premium McWrap" for a recommended price of $3.99 (price
and participation may vary). The Premium McWrap is McDonald's first
permanent menu item to include sliced cucumbers and its first hand-held
entree to include fresh spring mix. Varieties range from 360 to 600
calories depending on customer's choice of grilled or crispy chicken. 

    "Premium McWraps are a great example of how we can bring innovative new
tastes to our customers in the U.S. by leveraging successful global menu
items, in this case, from McDonald's Europe," said McDonald's USA senior
director of culinary innovation Dan Coudreaut. "Also, the packaging
design was an important challenge for us as we wanted to ensure our
customers can enjoy each bite; whether dining in our restaurants or
on-the-go."

    The Premium McWrap made its way to the U.S. from McDonald's Europe, where
in 2004 it launched in Poland as one of their most successful menu items.
The sandwiches were tested on menus in two U.S. cities before appearing
in McDonald's restaurants nationwide this week. 

    About McDonald's Premium McWraps

    The Premium McWrap varieties include: 


--  Chicken & Bacon includes grilled or crispy chicken breast filet
    with bacon, two half slices of tomato, spring greens, shredded lettuce
    and cheddar jack cheese, all drizzled with a creamy garlic sauce
    wrapped in a 10-inch warm flour tortilla. (440-600 calories)
--  Sweet Chili Chicken includes grilled or crispy chicken breast filet,
    crisp cucumber slices, spring greens, shredded lettuce, sweet chili,
    and cheddar jack cheese, all drizzled with creamy garlic sauce and
    wrapped in a 10-inch warm flour tortilla. (360-520 calories)
--  Chicken & Ranch includes grilled or crispy chicken breast filet,
    with two half slices of tomato, cucumber slices, spring greens,
    shredded lettuce and cheddar jack cheese, all drizzled with seasoned
    rice vinegar and buttermilk ranch sauce 10-inch warm flour tortilla.
    (430-590 calories)
    


    

For the most up-to-date nutrition information, please visit
www.mcdonalds.com/nutrition.

    About McDonald's
 McDonald's USA, LLC is the leading foodservice provider
in the United States serving a variety of wholesome foods made from
quality ingredients to millions of customers every day. Nearly 90 percent
of McDonald's 14,000 U.S. restaurants are independently owned and
operated by local business men and women. Since 1974, McDonald's has
supported RMHC and its mission to improve the health and well-being of
children around the world. Customers can now log online for free at any
of the more than 12,000 participating Wi-Fi enabled McDonald's U.S.
restaurants. For more information, visit www.mcdonalds.com and
news.mcdonalds.com/US or follow us on Twitter (@McDonalds) or Facebook
(Facebook.com/McDonalds) for updates on our business, promotions and
products.

    The following trademarks used herein are owned by McDonald's Corporation
and its affiliates: McDonald's, Premium McWrap. Copyright 2013 McDonald's

    
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FOR MORE INFORMATION: 
Molly McKenna
molly.mckenna@us.mcd.com 
630-623-6593

Christie Shein
cshein@golinharris.com 
312-729-4183

Online Newsroom: 
http://news.mcdonalds.com/US 

Copyright 2013, Marketwire, All rights reserved.

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