Mediaprint Transforms IT and Streamlines Editorial Operations with EMC

Thu Mar 21, 2013 9:00am EDT

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Austrian Publisher Accelerates Editorial Processes; Virtualizes SAP and Oracle
Systems; Gains 300% in Application Performance Improvement
HOPKINTON, Mass.,  March 21, 2013  /PRNewswire/ -- EMC Corporation (NYSE:EMC)
today announced that Mediaprint, the largest newspaper and magazine publisher in
 Austria, has transformed its IT infrastructure with  EMC®  VNX®  unified
storage, EMC  VPLEX®  Metro virtual storage  and VMware virtualization
solutions. The EMC and VMware solutions have enabled Mediaprint to increase
application performance by 300%, achieve five-nines availability for critical
publishing, editorial and production systems, as well as accelerate 
virtualization  of its IT infrastructure.


Customer Benefits:

* Accelerated Virtualization  - Tight integration between VNX and VMware
provided Mediaprint with the performance and availability to quickly advance its
virtualization strategy and increase the number of virtual machines by 8X in
only 18 months.  
* Improved Application Availability  - By running applications simultaneously
across two data centers with VPLEX, Mediaprint achieved five-nines availability
for its critical SAP and Oracle applications.  
* Increased Performance  - Leveraging a FLASH 1st  strategy, Mediaprint improved
response times for SAP by 300% and increased performance of its Oracle  data
warehouse  by 500%, ensuring timely delivery of news stories.

Customer Challenges and Solution:

Following years of business growth, Mediaprint had expanded its infrastructure
to the point where its servers and storage environment reached capacity limits.
The productivity of editorial, advertising and business users was being affected
by slower application performance. In addition, the sprawling infrastructure was
difficult to manage and exposed Mediaprint to the risk of losing editorial
content should a data center outage occur.  

To address these challenges, Mediaprint selected EMC VNX and VPLEX Metro
solutions to consolidate three data centers down to two. VNX provides Mediaprint
with a FLASH 1st  automated  storage tiering  strategy that leverages the EMC
FAST Suite to substantially improve performance and lower TCO, while VPLEX Metro
allows resources to be used simultaneously in an active-active mode across both
data centers that are 26 kilometers (16.16 miles) apart. The EMC solution
supports all of Mediaprint's critical SAP advertising management applications,
as well as Oracle databases running its editorial and logistics systems.

Leveraging EMC storage and VMware vSphere solutions, Mediaprint has fully
virtualized its critical SAP applications and is rapidly virtualizing the rest
of its infrastructure, including Oracle databases. The company also relies on
VMware vMotion for migration of virtual machines (VMs) between its two data
centers. Since implementing VNX, VPLEX and VMware, Mediaprint has achieved much
faster application response times for its users, simplified IT administration
and increased application availability.

Customer Quotes:

Ferdinand Karner, Head of Department, Systems and Database Services, Mediaprint

"SAP and Oracle are our most important business systems. Some companies fear
virtualizing such critical applications, but the integration across our EMC and
VMware environments gave us the confidence to virtualize SAP and Oracle and
ultimately all of our enterprise applications."  

"We looked at several options, but only EMC had the right combination of
performance, availability and ease of management that enabled us to rapidly
virtualize our infrastructure. In just 18 months, we have increased the number
of virtual machines by 8X."

"With EMC and VMware, we've seen a 300% improvement in response times for some
SAP applications and performance of our Oracle data warehouses have increased by
500%. Editorial and business staff can work faster so that important news
stories and advertising copy are delivered quickly and efficiently."

"VPLEX Metro allows us to run applications at full tilt from either of our two
data centers simultaneously even though they're 26 kilometers apart. Every part
of our editorial system is time-critical. And without our logistics system we
can't print newspapers. Any downtime or delay can mean loss of revenue. VPLEX
Metro was the only solution that fit our needs because it provides full
redundancy across both data center without a single point of failure. We now
have five-nines availability and our latency is just one millisecond, which is

"We have a small IT department and can't spend all day administering storage.
Using the FAST Suite, we don't have to worry about prioritizing our Flash drives
for our most demanding applications - it's all done automatically, and the
administrative interface with VNX is simple to use. So we get a performance
boost and more time for IT projects that help streamline and accelerate our
publishing operations."

"EMC helped us to achieve our IT transformation over the last 18 months by
offering the right products for virtualization of both our storage and server
layers. EMC's excellent technical support and commitment to our business also
have contributed to making this project so successful."

Additional Resources:

* View the  Mediaprint video
* Read the  customer profile
* Learn more about  EMC VNX  and  EMC VPLEX
* Connect with EMC via  Twitter, Facebook,  YouTube,  LinkedIn  and  ECN

About EMC  

EMC Corporation is a global leader in enabling businesses and service providers
to transform their operations and deliver IT as a service. Fundamental to this
transformation is cloud computingcloud computing. Through innovative products
and services, EMC accelerates the journey to cloud computing, helping IT
departments to store, manage, protect and analyze their most valuable asset -
information - in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at

EMC, FAST, VNX and VPLEX are either registered trademarks or trademarks of EMC
Corporation in  the United States  and other countries. All other trademarks
used herein are the property of their respective owners.

SOURCE  EMC Corporation

Jen Boucher, +1-508-249-6837,

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