HP Brings Cutting-Edge Technology to DreamWorks Animation's Comedy Adventure "The Croods"

Fri Mar 22, 2013 7:45am EDT

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Mar 22 (Marketwire) -- 
HP (NYSE: HPQ) today announced it was selected by DreamWorks Animation
SKG, Inc. (NASDAQ: DWA) to deliver the technology behind "The Croods,"
pushing the boundaries of modern imagery for this prehistoric animated
adventure that is anything but primitive. 

    DreamWorks Animation leveraged technical resources throughout HP to
create the most advanced graphics to date for the family comedy, which
debuts in theaters today. HP Converged Infrastructure, comprising
servers, storage, networking, services, management software and
workstations, as well as HP printers and digital rendering, provided the
seamless, high-performance foundation needed to meet the studio's
artistic demands.

    "Cutting-edge digital manufacturing requires a huge amount of compute
power and orchestrated collaboration across our studios," said Derek
Chan, head, Technology Global Operations, DreamWorks Animation. "HP
Converged Infrastructure ensures that our filmmakers have the technical
resources they require to bring their creative vision to life and deliver
amazing films to our audiences."

    HP services and servers meet massive compute demands 
 The production of
"The Croods" required more than 80 million render hours to generate
visual images from 3-D models. To bring to life characters such as Grug,
the overprotective dad, and Eep, the teenage rebel daughter, DreamWorks
Animation relied on HP ProLiant servers and HP Enterprise Services in
render farms across four geographic locations -- Glendale and Redwood
City, Calif.; Las Vegas; and Bangalore, India. High-performance,
continuous compute power delivered by HP solutions enabled DreamWorks
Animation to render the large amount of data required to produce the

    Additionally, HP ProLiant BL460c Gen8 server blades provided the studio
with more than 40 percent higher throughput, and improved performance by
more than 42 percent per watt compared to previous generations.(1) As a
result, the studio increased render capabilities to an average of 500,000
jobs a day.

    HP Workstations enable artistic collaboration
 To create the exotic
creatures and intricate landscapes that the Crood family encounters,
DreamWorks Animation artists used HP's ultimate workstations, the HP Z820
and Z800. 

    Featuring dual Intel(R) Xeon(R) processors, the HP Z820 Workstation is up
to 50 percent faster than its predecessor,(1) allowing artists to work on
large, complex scenes across multiple shots, characters and films in an
interactive environment. 

    HP Z800 Workstations also were used in the new DreamWorks Animation
state-of-the-art recording studio to capture the imaginative inventions
of Guy and the warm laughter of Gran.

    Further enhancing the user experience, HP's Remote Graphics Software
allowed artists across studios in Glendale, Redwood City and Bangalore to
collaborate in real time on a single desktop display. 

    Comprehensive technology experience
 Building on a relationship that
began in 2001, DreamWorks Animation relied on HP for nearly every facet
of technology animation in the production of "The Croods." 

    Key benefits include:

--  Continuous network availability via the HP FlexNetwork architecture,
    which includes the HP 12518, 5820, 5800 and 6125G/XG Switch series
    with HP Intelligent Resilient Framework (IRF), a built-in innovative
    virtualization technology.
--  Reduced network management complexity across the studio's environment
    with HP Intelligent Management Center, a single pane-of-glass
    application, as well as simplified print management with HP's Managed
    Print Services.
--  Fast, reliable and protected access to the studio's applications and
    assets with HP 3PAR StoreServ Storage, HP MSA P2000, HP StoreAll
    Storage and HP StoreOnce Backup.
--  Central management of storage arrays with HP 3PAR StoreServ enables
    DreamWorks Animation engineers to easily manage and monitor storage
    operations from their desktop.
--  Color consistency across print, display and big screen production of
    the movie's creatures and vibrant environments during production with
    HP DreamColor professional displays and printers.


HP hardware, software and services supported "The Croods" from
ideation to completion, allowing DreamWorks Animation to complete the
production and deliver the cutting-edge graphics their fans expect. 

    To experience these HP innovations, visit HP's premier America's client
event, HP Discover, taking place June 11-13 in Las Vegas.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) According to HP internal calculations. 

    Intel and Xeon are trademarks of Intel Corporation in the U.S. and other

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
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