IBM Delivers the Industry's Most Advanced Social Experience for the Enterprise

Fri Mar 22, 2013 9:00am EDT

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Brunswick Corporation, Celina Insurance, Czarnowski and Others Embrace Social
Email to Accelerate Business Operations, Improve Decision Making and Enhance
ARMONK, N.Y.,  March 22, 2013  /PRNewswire/ -- IBM (NYSE:  IBM) today announced
it is extending its social business platform with the industry's first fully
integrated social email solution.  The move aims to simplify and accelerate
social business adoption in the marketplace, providing employees with a single
access point to all of their collaboration tools -- social media, email, group
activities, blogs and more.   

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For more than 20 years IBM has been delivering leading products that connect
people to people and people to information. Available through a wide choice of
deployment options including on premises, in the IBM SmartCloud, hybrid or on
popular mobile devices,  IBM Notes and Domino Social Edition 9  now gives front
line business employees across marketing, development, human resource and more a
single access point for all of their social collaboration tools. As a result
they are able to improve workforce productivity and speed innovation.   

According to an  IBM study, 82 percent of chief marketing officers (CMO) plan to
increase their use of social media over the next three to five years. IBM's 2012
 CEO Study  identified the same trend -- while today only 16 percent of CEOs are
using social business platforms to connect with customers, that number is poised
to spike to 57 percent within the next three to five years.

As social adoption grows, organizations must use these technologies to transform
their culture and drive innovation globally. Email is a critical component of
this evolution. According to Osterman Research, each day 116 billion emails are
sent and received by an estimated 800 million workers. When compared to Facebook
and Twitter, which have reported 2.5 billion items shared[1] and 400 million
tweets a day[2] respectively, it is clear that email remains the dominant
communication application in the workplace. However, in this social business
age, email can no longer exist on an island.  

Named the Enterprise Social Software leader by IDC for three consecutive years,
IBM today extends its social business leadership by bringing messaging into the
social experience, turning email from a client application used only for mail to
a core component of a platform that drives knowledge sharing, workforce
productivity and overall business value.

For example, through a single interface an employee who is working on a new
marketing project can check email as well as activity streams containing the
latest work from each team member, share files with colleagues, view new blogs
on topics relevant to the subject and more. In addition, since the service
includes the industry's broadest device platform support, each team member has
access to the same content all through their mobile device of choice, whether
it's an iPhone, Android device, Windows Phone or the new BlackBerry 10.  

As for those companies usingMicrosoftOutlook, IBM also provides a new social
connector for Outlook and integration with Microsoft Exchange. Through this
connector IBM is able to bring the capabilities of shared files, communities and
other key social capabilities directly into the Outlook client to ensure social
email can be a reality for virtually any business.

Today more than 50 percent of the Fortune 500 have licensed IBM's social
software.IBM is also a leader in the mid-market collaboration space where it
works with companies such as Celina Insurance.  

"For Celina, being a social business has allowed our team to engage clients and
agents so we can build better insurance products. IBM has been at the center of
our social transformation," said  Rob Shoenfelt, senior vice president and CIO, 
Celina Insurance. "By integrating messaging into our overall social business
offering we have access to powerful new capabilities that let us tap into the
collective wisdom of our team and ensure our ability to deliver customers the
level of service they demand."

"We're very excited about IBM's new social offering. The ability to integrate
our critical business processes directly into our email platformcan allow users
to be more productive in the one tool where they spend a majority of their day."
said  John Roling, director of IT at  Czarnowski. "Today our customers do not
think email is dead. In fact it's still their preferred way for communicating
with us. Now by bridging email with social applications our team can be more
connected and productive than ever."

IBM Notes and Domino are available on premises as well as through IBM SmartCloud
where customers such as Brunswick Corporation are using it to provide their
8,000 users with cloud-based feature-rich email.  

"Having a fully connected workforce is essential to our success. However, the
explosion of new mobile devices was making it increasingly difficult for our
teams to stay plugged in," said  Greg Neveau, director technology architecture, 
Brunswick Corporation. "With IBM Smart Cloud, we aren't just giving employees
access to email, but rather a comprehensive on-the-go social experience that
keeps them connected to each other and to the information needed to ensure our
ongoing success."

The IBM social business platform features a complete set of capabilities
including enterprise-grade social networking, social analytics, and social
content management in a seamless, unified experience across a myriad of business
applications. For more information about IBM's social business initiative and
creating a smarter workforce, please visit  or follow #Socbiz on Twitter.

Media Contacts:
Doug Fraim
IBM Media Relations
(617) 501-6376

[1] GigaOM: "Facebook is collecting your data -- 500 terabytes a day"

[2] CNET: "Twitter hits 400 million tweets per day, mostly mobile"


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