Pernod Ricard USA Issues Allergy Alert on Undeclared Sulfites in New ‘TUNE’ Product

Fri Mar 22, 2013 6:25pm EDT

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NEW YORK--(Business Wire)--
Pernod Ricard USA is voluntarily recalling Absolut TUNE, a sparkling fusion of
wine and vodka, because its label neglected to disclose that the product
contains sulfites. 

The sulfites in TUNE are safe for the vast majority of people, and sulfites are
present in many other food products and beverages, such as wines. A small
portion of the population is allergic or sensitive to sulfites. To date, the
company has not received any reports of adverse reactions associated with this
product. 

TUNE has been distributed in retail stores in 10 U.S. states (Arizona,
California, Florida, Hawaii, Illinois, Massachusetts, Nevada, New Jersey, New
York and Washington) since being launched in late 2012. Pernod Ricard USA, which
markets and distributes TUNE in the U.S., voluntarily initiated the recall today
after learning of the labeling error. New corrected labels are being produced,
and it is expected that TUNE will be restored to U.S. shelves as quickly as
possible. 

The company is cooperating with the appropriate authorities, including the U.S.
Alcohol & Tobacco Tax & Trade Bureau, on the recall. "This is not a product
quality issue. Rather, it is an issue involving the need for labels to inform
susceptible sulfite sensitive individuals. Providing correct information for
consumers always has been a top priority for Pernod Ricard USA," said Bryan Fry,
the company`s President and Chief Executive Officer. 

Consumers who purchased TUNE and wish to obtain a refund should contact the
company`s consumer hotline at 1-866-220-8713. That line is answered live Monday
- Friday, 8 am to 5 pm (ET). 

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI). 

The company`s leading spirits and wines include such prestigious brands as
Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch
Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth
Gin, Seagram`s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod,
Ricard and Avión Tequila (through a joint venture with Tequila Avión); such
superior wines as Jacob's Creek and Brancott Estate; and such exquisite
champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne
and Mumm Napa sparkling wines. 

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees
across the country. Pernod Ricard USA urges all adults to consume its products
responsibly and has an active campaign to promote responsible drinking. For more
information on this, please visit: www.acceptresponsibility.org.

Pernod Ricard USA
Jack Shea, VP, Corp. Comms.
914-255-7750 



Copyright Business Wire 2013

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