Pure LatexBLISS(TM) Showcases "Better Sleep by Relieving Tension and Relaxing Muscles"

Sat Mar 23, 2013 2:00am EDT

* Reuters is not responsible for the content in this press release.

  HONG KONG, Mar 23 (Marketwire) -- 
Good sleep is vital to contribute to overall health and well being. In
view of rising global concern of better sleep upon life stress and
tension, Pure LatexBLISS(TM), one of the fastest growing mattress brands
in the world, celebrated its official launch in Asia with a grand opening
celebration in Hong Kong on Saturday, March 23rd. It brings in better
sleeping tips about relieving tension and relaxing muscles by latex
bedding products. 

    The company partnered with Sofamark, one of Hong Kong's leading furniture
stores, to introduce its mattress, pillow and topper products in Sofamark
showrooms located in Sheung Wan, Taikoo and Kwun Tong. Pure
LatexBLISS(TM) will be one of the first mattress brands featured in
Sofamark's new mattress galleries, "Mattress World."

    The "Better Sleep by Relieving Tension and Relaxing Muscles" launch event
and press conference was successfully held at The LANGHAM in Hong Kong.
During the event, Dr. Benny Tong, a veteran chiropractor, gave a fruitful
health talk about better sleeping tips. While sleeping, we have three
times more tension on muscles than bones. One of the most unique things
Pure LatexBLISS(TM) innovates is that its mattress is ideal for both the
sleepers' muscles and spine but also providing a lifting effect to the

    This innovative concept allows Pure LatexBLISS(TM) to be recognized as an
alternative to memory foam sleep products. With history of over 35 years,
Latex International is the largest and finest Talalay Latex bedding goods
producer in the world. Making its market debut at the Las Vegas World
Market Home Furnishings Expo in September 2009, Pure LatexBLISS(TM) has
successfully built over 1,000 retail locations in 17 countries throughout
the world. 

    "Pure LatexBLISS(TM) has fast become one of the most recognized unique
latex brands. With Chinese demand for American-made luxury products on
the rise, this is the perfect time to expand our international presence
once again," said Pure LatexBLISS(TM) President Kurt Ling. "Recognizing
that Pure LatexBLISS(TM) is regarded as a high-quality mattress brand
internationally, Sofamark invited us to be one of the featured mattress
companies at its Mattress World. We couldn't be more excited to use this
opportunity to establish our presence in the Asian market."

    All Pure LatexBLISS(TM) products exported to Asia will still be
manufactured in the United States at the company's Connecticut facility.
The company will also introduce a new exclusive, ultra-unique collection
customized specifically for the Asian consumer, with new mattress
profiles including 13-inch, 14-inch and 15-inch all-latex beds. The
pricing for the mattresses ranges from $2,500 to $8,000 US dollars
(approximately HK$19,500 to HK$62,400). Introducing the innovative
concept of how relaxing muscles results in a better night's sleep, Pure
LatexBLISS(TM) is to be recognized as an alternative to memory foam sleep

    "Pure LatexBLISS(TM) is becoming the world's fastest growing unique
mattress brand and is the Number 1 Latex brand in the world. This is the
perfect time to expand our international leadership and position Pure
LatexBLISS(TM) as the market leader for latex bedding worldwide," said
Tomas Eisenberg, Vice President Strategic Marketing, Latex International.

    Exclusively made of Talalay latex, Pure LatexBLISS(TM) mattress, topper,
and pillow products also use Oeko-Tex certified fabrics from the United
States. Its CustomFIT pillow collection features ActionFUSION(TM)
Technology; which can help keep a warmer sleeper slightly cooler and a
cooler sleeper slightly warmer through the night.

    The launch event and press conference was successfully held at The
LANGHAM, Hong Kong. Mr. Dave Fisher, President and Chief Executive
Officer, Latex International, gave his welcome remarks and officiated a
ribbon cutting ceremony together with Mr. Kurt Ling, President, Pure
LatexBLISS(TM); Mr. Tomas Eisenberg, Vice President, Strategic Marketing,
Latex International; Mr. Lim Bok Po Director (Asia), Sales and Licensing,
Latex International; Mr. Jack Kwan, Director, Sofamark, Mr. Nelson Lau,
Director, Sofamark. and Mr. Benny Chan, General Manager, Sofamark. 

    Company Logo




    About Pure LatexBLISS(TM)

    Atlanta-based Pure LatexBLISS(TM) is one of the fastest growing unique
mattress brands in the world, manufacturing and marketing ultra premium
mattresses made with the finest components available and delivering
unprecedented value. When founded, Pure LatexBLISS(TM) used contract
manufacturers and logistics partners. Today, the company does business in
17 countries with regional distribution centers in the United Kingdom,
France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and
Portland (OR). Pure LatexBLISS(TM) has five showrooms worldwide in
Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo,

    For more information, please visit www.latexbliss.com 

    Pure All Talalay Latex Made in USA
 Oeko-Tex 100 Certified

    Pure LatexBLISS(TM) mattress, topper, and pillow products are made
exclusively of Talalay Latex. All of our Talalay Latex is manufactured by
Latex International, in Shelton, Connecticut, USA., the largest and
finest Talalay Latex bedding goods producer in the world with a history
of over 35 years. 

 Pure LatexBLISS(TM) uses Oeko-Tex certified
Latex in all of our Collection of Latex Mattresses. 

    We also use Oeko-Tex certified fabrics. Our fabrics are manufactured by
Bekaert Fabrics in North Carolina, USA and Desilee Fabrics in South
Carolina, USA.

    Rubber Not Foam
 Talalay Latex is a rubber-based material in milky state
harvested from the tropical Hevea brasiliensis tree (rubber tree plants),
grown in tropical climate plantations around the world, where mostly
located in South East Asia countries, Brazil and Nigeria.

    Air is infused into the latex compound to create latex's open cell
structure. It has been used for over fifty years to produce one of the
finest materials ever used in a mattress.

    Benefits of Talalay Latex: 

--  Breathable
--  Highly supportive and pressure relieving
--  Mold and mildew proof
--  Dust mite resistant
--  Naturally hypoallergenic, antifungal, antibacterial


Environmental Friendly - Eco-Friendly Produced and Durable
 We are
both the healthy and environmentally conscious. The raw materials are
harvested from the Hevea brasiliensis trees, which have a 25 year
productive life and reduce greenhouse emissions.

    About Sofamark
 Sofamark was founded in 1999; the combination of "Sofa"
and "Supermarket" implies the variety of choices and comprehensive
services to our valuable customers. The long term goal of Sofamark is
providing high quality products ranging from intelligent sofas,
tailor-made sofas, Fabric sofas, European brand sofas and other home
accessories. Sofamark is striving toward providing high-quality home
furniture; starting in 2012 we launched "Mattress World" and appreciate
Pure LatexBLISS(TM)'s partnership with us.
 You can buy Pure
LatexBLISS(TM)'s products in below Sofamark's shops:

    Sheung Wan
 Shop 208, 2/F, Shun Tak Centre, Connaught Road Central,
Sheung Wan, Hong Kong. Tel: 2959 2920

 Shop B, G/F, 1073 King's
Road, Taikoo, Hong Kong. Tel: 2959 2990

    Kwun Tong
 G/F, 382 Kwun Tong Road, Kwun Tong, Kowloon. Tel: 2959 2921

    Mega Business International Limited - on behalf of Pure LatexBLISS(TM)

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2264357

Media enquiry:
Ms. Vonnie Fung 
Tel: (852) 9340 2265
Email: project@mega-business.com

Mr. KY Chan
Tel: (852) 6058 7606
Email: project@mega-business.com 

Copyright 2013, Marketwire, All rights reserved.