STAR TREK INTO DARKNESS & Paramount Pictures Celebrate WWF's Earth Hour

Sat Mar 23, 2013 5:26pm EDT

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LONDON,  March 23, 2013  /PRNewswire/ -- As the UK prepares to go 'into
darkness' for WWF's Earth Hour, Paramount Pictures is pleased to announce its
support with a special 'Star Trek' themed light display which will dim as Earth
Hour approaches.

(Logo:   http://photos.prnewswire.com/prnh/19991206/PARLOGO  )

This amazing light show by Paramount, in conjunction with Ars Electronica
Futurelab & Ascending Technologies, will see quadrocopters fly into the night
sky, forming the Star Trek federation logo beside Tower Bridge on a scale never
seen before.  In keeping with Earth Hour's initiative, the quadrocopters will
utilize batteries that were charged in  Austria  using green energy from the
Austrian renewable energy grid specifically for this event. 

The event will coincide with WWF's Earth Hour at  8:30 pm. Along with key
landmarks such as Big Ben, the Houses of Parliament, and The London Eye going
dark, the quadrocopters will turn off their glow in support of Earth Hour.  

To signal the end of Earth Hour at  9:30 pm  the quadrocopters will reform the
Star Trek logo above  London's skyline.

The logo formation will hover about 36m (118ft) above the ground at the lowest
point and the highest point (the tip of the logo) will be at approximately 130m
(426ft) above ground. The total height of the logo will be approximately
94meters (308ft).  

The light show can be captured from the main location at Old Billingsgate Walk,
giving a view of Tower Bridge and City Hall.  Other vantage points for the
public are the Tower of  London  and on location at Potters Field Park,  Tooley
Street, Southwark,  London  SE1 2AA.

John Fletcher, Director of Marketing for Paramount Pictures UK said "We are very
pleased to go 'into darkness' with the rest of the world in support of Earth
Hour.  It seems fitting to be associated with such a global cause."

Kellie Rollings  from WWF said "WWF is delighted that Paramount is supporting
this year's Earth Hour event.  Millions of people around the world take part in
Earth Hour year on year and we're always looking for innovative ways to get our
message out there.  It's fantastic that Paramount has chosen to mark the hour by
dimming their lights at this unusual light display."  

"STAR TREK INTO DARKNESS" is written by  Roberto Orci  &  Alex Kurtzman  & 
Damon Lindelof  and directed by  J.J. Abrams.  Abrams is producing with  Bryan
Burk  through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.  
Jeffrey Chernov  and Skydance Productions'  David Ellison,  Dana Goldberg  and 
Paul Schwake  are the executive producers.

"STAR TREK INTO DARKNESS" opens in cinemas across the UK &  Ireland  on Thursday
9th  May.

For Images post event please contact  www.image.net

For footage post event please contact  http://panther.dmsukltd.com/

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content
company with prominent and respected film, television and digital entertainment
brands. Paramount controls a collection of some of the most powerful brands in
filmed entertainment, including Paramount Pictures, Paramount Animation,
Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and
Nickelodeon Movies. PPC operations also include Paramount Famous Productions,
Paramount Home Media Distribution, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.

About WWF
WWF is one of the world's largest independent conservation organisations, with
more than five million supporters and a global network active in more than one
hundred countries.  We're working to create solutions to the most serious
environmental issues facing our planet, so that people and nature can thrive. 
Through our engagement with the public, businesses and government, we focus on
safeguarding the natural world, tacking climate change and changing the way we
live. Find out more about our work, past and present at  www.wwf.org.uk     

Last year over 7 million people in the UK took part in WWF's Earth Hour.  This
unique global phenomenon encourages every corner of the globe to switch off for
one hour and includes iconic landmarks such as The Houses of Parliament, the 
Sydney  Opera House and the Taj Mahal.  To find out more about Earth Hour please
go to:  www.wwf.org.uk/earthhour  or find us on Facebook and Twitter here: 
https://www.facebook.com/EarthHourUK?fref=ts  or;

Join in on Twitter with #DOITINTHEDARK

To see live streamed content including The Paramount light show on the night
please go to:  www.wwf.org.uk/earthhourlive

About Ars Electronica Futurelab
The Ars Electronica Futurelab focuses on the future at the nexus of art,
technology and society. We consider our works as sketches of possible future
scenarios in art-based, experimental forms. In this way, we are aiming at
developing contributions through methods and strategies of applied science, the
results of which reveal new knowledge and experiences of societal relevance in
art and science. The lab's team bases its work commitment upon transdisciplinary
research and work which results in a variety of different disciplines at the
lab. Our range of services concentrates on expertise developed throughout the
years in fields such as media art, architecture, design, interactive
exhibitions, virtual reality and real-time graphics. The Ars Electronica
Futurelab is part of the Ars Electronica Linz GmbH, an enterprise of the City of
Linz.

SOURCE  Paramount Pictures Corporation


For further information on Star Trek Into Darkness:  Jenny Erwood, Head Of
Publicity, Jenny_erwood@paramount.com; For further information on WWF or Earth
Hour:  Kellie Rollings, Tel: 01483 412340, krollings@wwf.org.uk;  For further
information on Ars Electronica Futurelab & Ascending Technologies:  Stefan
Eichhorn, Ascending Technologies GmbH, +49 89 89 55 60 79-0,
Stefan.eichhorn@asctec.de,  http://www.asctec.de/;  Christopher Sonnleitner, +43
732 7272 - 38, Christopher.sonnleitner@aec.at, http://www.aec.at/futurelab/de/

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