Fruit of the Loom Signs Associate Sponsorship With FLW For 2013

Mon Mar 25, 2013 1:19pm EDT

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MINNEAPOLIS,  March 25, 2013  /PRNewswire/ -- FLW, the world's premier
tournament fishing organization, and Fruit of the Loom, one of the largest
manufacturers of apparel, have announced an associate sponsorship agreement
through the 2013 season. Financial terms of the deal were not disclosed.

Fruit of the Loom was born in 1851 when brothers  Benjamin and Robert Knight 
bought their first mill and started producing cotton cloth and textiles. Today,
more than 160 years later, Fruit of the Loom's main business focus is on branded
products for consumers ranging from children to senior citizens. Based in 
Bowling Green, Ky., their apparel products are known by consumers all over the
world and their name is synonymous with quality, value and style.

Fruit of the Loom will receive exposure across all of FLW's platforms, including
its tournaments and Expos, multiple websites and  FLW Bass Fishing  magazine.

Fruit of the Loom provides affordable and comfortable apparel for the entire
family. They are one of the largest manufacturers and marketers of men's and
boys' underwear, women's and girls' underwear, printable T-shirts and fleece for
the activewear industry, casualwear and childrenswear, employing more than
32,000 people worldwide. Trusted by consumers since 1851, Fruit of the Loom
makes great basics that keep you comfortable for life's every move. For more
information on Fruit of the Loom, visit

FLW is the industry's premier tournament-fishing organization, providing anglers
of all skill levels the opportunity to compete for millions in prize money
nationwide in 2013 over the course of 220 tournaments across five tournament
circuits, four of which provide an avenue to the sport's richest payday and most
coveted championship trophy - the Forrest Wood Cup. FLW tournament fishing can
be seen on the Emmy-nominated "FLW" television show and is broadcast to more
than 564 million households worldwide, making it the most widely distributed
weekly outdoors-sports television show in the world. FLW is committed to
providing a lifestyle experience that is the "Best in Fishing, On and Off the
Water." For more information about FLW visit and look for FLW on
Twitter, Facebook, Pinterest and YouTube.


Chad Gay, Director of Public Relations, (865) 201-6458 or;
or Joe Opager, Communications Specialist, (612) 337-1989 (w), (218) 434-0748 (m)
or, or Brady Bolin, Communications Specialist,
(612) 337-1958 (w), (612) 202-5108 (m) or, or Julie
Huber, Social Media Strategist, (612) 337-1810 (w), (612) 812-9512 (m) or

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