Employers Show Increasing Appetite for Technology to Improve Employee Health Engagement

Tue Mar 26, 2013 9:00am EDT

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NEW YORK & SCOTTSDALE, Ariz.--(Business Wire)--
New research released today by Buck Consultants, A Xerox Company (NYSE: XRX) and
WorldatWork reveals that employers are committed to using new technologies to
promote health engagement and achieve desired employee behavior changes. The
study, "Emerging Technology in Health Engagement," examined the current use and
future potential for three key technologies: gamification, mobile apps and
social media. 

Among the three solutions studied, gamification is the most prevalent (62
percent) and ranks highest in employers` perception of effectiveness. Thirty-one
percent likely will adopt one or more new gamification elements in the coming
year. Social networking is used in some fashion by 50 percent of organizations,
but ranks highest in concerns over privacy of personal information. Mobile
technology is the least implemented (36 percent) but leads the pack as the
highest priority for future adoption or expansion (40 percent). 

The survey also found that, while 73 percent of responding organizations have a
health engagement strategy in place, measurement of communication effectiveness
and return on investment (ROI) is lacking. 

Nearly half of all respondents believe mobile technology will be the most
frequently adopted technology by employers during the next two years, yet only
11 percent measure ROI on mobile apps and social media initiatives. Just
twenty-one percent measure ROI on gamification technologies. 

"The lack of measurement is due, in part, to the fact that many companies are
using third parties, such as health insurers and wellness program vendors, to
handle various aspects of their wellness programs," said Lenny Sanicola, CBP,
senior benefits practice leader, WorldatWork. "These companies should direct
their vendors to better engage employees and to collaborate on measuring

By far the greatest barrier preventing organizations from using these new
technologies is competition from higher-priority issues in their budgets (71
percent for gamification, 73 percent for mobile technology and 68 percent for
social networking). Lack of support from senior management and the absence of a
technique for measuring effectiveness were also identified as barriers across
all categories. In addition, 43 percent of respondents said they blocked some or
all social networking or social media websites from their organization`s

"Today`s health care benefits require individuals to absorb an increasing share
of expanding health care costs," said Scot Marcotte, managing director of talent
and HR solutions at Buck. "Technology offers unprecedented ways for employers to
motivate and enable employees to become more effective health care consumers.
But employers need to better understand what drives their workers to make the
desired changes." 

More than 360 employers participated in the survey, conducted jointly by Buck
and WorldatWork in the fall of 2012. More than half of the respondents were
multinational organizations. The median employer size was 2,500 employees, but
11 percent had a workforce in excess of 100,000. 

About Buck Consultants

Buck Consultants, A Xerox Company, is a leader in human resource and benefits
consulting with more than 1,500 professionals worldwide. Founded in 1916 to
advise clients in establishing and funding some of the nation`s first public and
private retirement programs, Buck is an innovator in the areas of retirement
benefits, health and welfare programs, talent and human resources solutions,
compensation, and employee communication. News and other information about Buck
Consultants are available at http://www.buckconsultants.com. For open commentary
and industry perspectives, visit http://blog.buckconsultants.com/ and

About Xerox

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world`s leading
enterprise for business process and document management. Its technology,
expertise and services enable workplaces - from small businesses to large global
enterprises - to simplify the way work gets done so they operate more
effectively and focus more on what matters most: their real business.
Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and
IT outsourcing services, including data processing, healthcare solutions, HR
benefits management, finance support, transportation solutions, and customer
relationship management services for commercial and government organizations
worldwide. The company also provides extensive leading-edge document technology,
services, software and genuine Xerox supplies for graphic communication and
office printing environments of any size. The 140,000 people of Xerox serve
clients in more than 160 countries. For more information, visit
http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For
investor information, visit http://www.xerox.com/investor. 

About WorldatWork®

The Total Rewards Association

WorldatWork (http://www.worldatwork.org) is a nonprofit human resources
association for professionals and organizations focused on compensation,
benefits, work-life effectiveness and total rewards - strategies to attract,
motivate and retain an engaged and productive workforce. WorldatWork and its
affiliates provide comprehensive education, certification, research, advocacy
and community, enhancing careers of professionals and, ultimately, achieving
better results for the organizations they serve. WorldatWork has more than
65,000 members and subscribers worldwide; 95 percent of Fortune 500 companies
employ a WorldatWork member. Founded in 1955, WorldatWork is affiliated with
more than 70 local human resources associations and has offices in Scottsdale,
Ariz., and Washington, D.C. 

Note: The survey report "Emerging Technology in Health Engagement" is available
to the media by contacting Ed Gadowski at +1-910-253-9816 or
edward.gadowski@buckconsultants.com. It is available to other interested parties
at no cost at

To receive Xerox RSS news feeds, visit http://news.xerox.com/rss. For open
commentary, industry perspectives and views visit http://twitter.com/xeroxcorp,
http://realbusinessatxerox.blogs.xerox.com, http://www.facebook.com/XeroxCorp,

XEROX®, XEROX and Design® are trademarks of Xerox in the United States and/or
other countries.

Buck Consultants, A Xerox Company
Ed Gadowski, +1-910-253-9816
Marcia Rhodes, +1-480-304-6885

Copyright Business Wire 2013