DICE Reveals Next Generation of Battlefield – New Benchmark in Game Design, Multiplayer Engagement

Wed Mar 27, 2013 1:00am EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130327:nBw266470a

Battlefield 4 to Deliver Human, Dramatic and Believable Action, Powered by
Best-in-Class Frostbite 3 Technology


REDWOOD CITY, Calif.--(Business Wire)--
Only in Battlefield can players go through a building instead of around it or
eject from a jet and take out the enemy mid-free fall. Those incredible gameplay
moments that blur the line between game and glory can only be created by
players, and occur only in Battlefield. DICE, a studio of Electronic Arts Inc.
(NASDAQ: EA), today announced Battlefield 4, a genre-defining action blockbuster
launching in Fall 2013.Powered by the advanced technology of DICE`s proprietary
Frostbite 3 engine, Battlefield 4 offers players a glimpse into the future of
interactive entertainment - a future that is more human, dramatic and believable
than anything before it. With more than 65 million players worldwide, the
Battlefield series has consistently been praised by critics for its world-class
multiplayer gameplay, and is recognized as the only game that allows players to
own land, sea and air. 

Battlefield 4 is a seminal moment for the Battlefield series as more
award-winning, multiplayer game design elements are incorporated into the
single-player campaign. In single-player, gamers will experience huge
environments, a playground of destruction, access to an arsenal of vehicles and
the ability to direct squad mates. Taking a page from the social aspect of
multiplayer gaming, the single-player mode will now track players` progress,
adding an element of persistence and friendly competition to the campaign. 

The game made its world debut today with a staggering 17-minute gameplay demo,
available for view at Battlefield.com. The demo begins as the player - Recker -
opens his eyes to discover that he is trapped in a rapidly sinking car with
three of his squad mates. Shooting the window is the only way out. Panic and
fear are pushed aside as Recker makes a difficult decision - take the shot and
recover the intel but risk that not everyone will survive. The emotional demo
features a cast of characters unrivaled in interactive entertainment. Players
will learn how to work together in both the Campaign and Multiplayer, issuing
squad orders and comparing achievements in both experiences. Adventure and
Competition will unfold through a series of beautifully crafted locations
constructed with some of the best art and sound design in modern shooters. All
of this is only possible with Frostbite 3 - a new standard for interactive
entertainment in 2013. 

"We are so humbled and proud to debut Battlefield 4 on a global stage with
simultaneous events in San Francisco and Stockholm. To be this early in
development, and to already be so polished is a huge achievement for the DICE
team and reflection of their passion and commitment to driving the franchise
forward. Today`s demo was just the beginning -- we have so much more in store,"
said Patrick Soderlund, Executive Vice President, EA Games Label. "It is
thrilling to witness peoples` reaction when seeing the game for the first time.
It really makes you realize that we are at the beginning of a whole new era for
gaming. As artists and craftspeople, we are focused on creating a dynamic, open
design that brings people together with amazing, surprising unscripted moments
that they`ll talk about for days. That`s the beauty of Battlefield." 

By pre-ordering Battlefield 4 at any participating retail outlet, gamers will
receive a Premiumexpansion pack at no additional cost*. DICE also announced
today Battlefield 4 Digital Deluxe, an Origin exclusive special edition that
includes the base game and bonus in-game digital items. Players that pre-order
Battlefield 4 Digital Deluxe* on Origin will also receive the Premiumexpansion
pack as well as access to the exclusive Battlefield 4 multiplayer beta. 

To view the first Battlefield 4 single player gameplay footage, please visit
www.battlefield.com. To join the conversation on Battlefield 4, please visit
http://www.facebook.com/battlefield, follow us on Twitter at
www.twitter.com/battlefield and #BF4, or sign up for the official Battlefield
newsletter at www.battlefield.com. Press assets for Battlefield 4 are available
at http://info.ea.com. 

* Conditions and restrictions apply. See
http://store.origin.com/promo?promoID=88022500&linkid=BF4_CLP for details. 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates in
75 countries. 

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, FIFA
Soccer, Need for Speed, Battlefield and Mass Effect. More information about EA
is available at http://info.ea.com. 

Origin, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield, Battlefield 4 and Frostbite are trademarks of EA Digital Illusions
CE AB. John Madden, NFL and FIFA are the property of their respective owners and
used with permission. All other trademarks are the property of their respective
owners.

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
EA Games Label
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
or
EA Games Label
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
EA Games Label
Tammy Levine, 650-628-7223
VP of PR
tlevine@ea.com



Copyright Business Wire 2013

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