Prime Instant Video Greenlights Betas, an Original Comedy Pilot

Wed Mar 27, 2013 4:13pm EDT

* Reuters is not responsible for the content in this press release.

Amazon Studios adds another comedy pilot for customers to enjoy for free -
customer feedback will help determine which of the 14 pilots will be made into
full-season productions
SEATTLE--(Business Wire)--
(NASDAQ: AMZN)-Amazon Studios, the original film and series production arm of, today announced that it will add the comedy pilot Betas to the
line-up of pilots already in production for Prime Instant Video. Betas, which is
the eighth comedy pilot added to Amazon`s pilot line-up, willbe made available
(along with the other seven comedy pilots and six children`s pilots) for free on
Amazon Instant Video, LOVEFiLM UK and LOVEFiLM Germany. Customers are invited to
view the pilots and then review them on the site; customer feedback will help
determine which of the 14 pilots Amazon Studios will make into full-season
productions, to air on Prime Instant Video. 

Set in the land of Silicon Valley start-ups where the right algorithm can make
you king, Betas, written by Evan Endicott and Josh Stoddard, follows four
computer geeks and their quest for nerd fame as they attempt to crack the
ultimate code. Ed Begley Jr., Jon Daly, Joe Dinicol, Margo Harshman, Charlie
Saxton and Karan Soni star in the pilot. 

Michael Lehmann (Heathers, True Blood, Dexter, American Horror Story) will
direct and produce the pilot along with Emmy Award winners Alan Freedland and
Alan Cohen (King of the Hill, Due Date, American Dad), and Academy Award
nominated producer Michael London (Sideways, The Visitor, The Informant). 

"Amazon is giving us a chance to work outside the TV bureaucracies and connect
directly with audiences hungry for original content, and Betas is the perfect
match for that model," said producer Michael London. "Betas is a half hour
comedy about a group of tech-savvy millennials trying to connect with the world
both personally and professionally. Speaking for the whole creative team on
Betas, we couldn`t be more thrilled to be part of the first launch of Amazon
Studios pilots and working with such an inspiring group of people." 

"We can`t wait to hear what fans think of this and the seven other comedy pilots
we`re producing - we have unbelievable casts and crews working on these
projects," said Roy Price Director of Amazon Studios. 

Betas joins the lineup of seven previously-announced comedy pilots: Alpha House,
Browsers, Dark Minions, Onion News Empire, Supanatural , Those Who Can`t, and

Comprehensive cast and crew information, including bios and filmographies, is
available on Amazon's IMDb (, the world`s most popular and
authoritative source for movie, TV and celebrity content. 

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,700
series pilot scripts have been submitted to Amazon Studios. The original series
announced today will be added to the Amazon Studios development slate, which
currently boasts 26 projects, including full-length motion picture scripts that
are being tested with audiences. 

Amazon Studios continues to invite series creators to upload their proposals for
comedy and children`s programming at or submit them privately via
Amazon Studios. 

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Forward-Looking Statements

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Copyright Business Wire 2013

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