TigerDirect.com Expands PC Race Series, Announces Locations and Lenovo Sponsorship
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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130328:nBw286096a Now in Its 16th Year, The Build Your Own PC Race For Charity Will Take Place in More Than 10 North American Cities MIAMI--(Business Wire)-- TigerDirect, a subsidiary of Systemax, is proud to announce the expansion of its 16th annual Build Your Own PC Race For Charity Presented by Lenovo, world`s second-largest PC vendor. In response to the race`s increasing popularity, TigerDirect will extend the competition to more than 10 North American locations. Tasked with assembling a Lenovo Gaming PC from its basic component level, the racer with the fastest time in each city will win an all expenses paid trip to the finals during the 2014 Consumer Electronics Show and a donation to their charity of choice. Since its inception in 1997, TigerDirect`s PC Race has been hailed as one of the most exciting events during the Consumer Electronics Show and until 2012 was only available to journalists. Last year, when TigerDirect opened the races to the public, they received an overwhelming response from consumers and tech enthusiasts who were interested in competing and attending the events. With the help of Lenovo`s sponsorship and due to popular demand, TigerDirect has increased the number of racers per region from 10 to 20 and the number of cities from 5 to more than 10. Furthering the program and capitalizing on the growing DIY tech trend, each of TigerDirect`s Regional PC builds will be supplemented by a "Tiger Tech Labs" Build Your Own PC Seminar. As part of TigerDirect`s ongoing "Tiger Tech Labs" seminar series, the retailer will schedule guided instructional seminars two weeks prior to each of the regional races to encourage additional people to learn about building their own PCs and generate initial excitement around the race events. The first to assemble and boot their PCs in each market will win a trip to Las Vegas to compete in the National Finals in January 2014 during CES and the top three finishers will receive a TigerDirect Gift Card and a donation to their charity of choice. Current locations for the 2013 races include: Miami, FL; Jacksonville, FL; Dover, DE; Chicago, IL; Dallas, TX; Raleigh, NC; Jefferson, GA; Los Angeles, CA; San Francisco, CA; Ponce, PR; and NYC, NY. From the year of its launch the race has supported hundreds of charities with millions in donations, including cash and hardware. Additional details and how to register for both the races and Tiger Tech Lab series can be found at www.charitypcrace.com. About Systemax Inc. Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. The primary brands are TigerDirect, MISCO, WStore and Global Industrial. About TigerDirect For over 20 years, TigerDirect (http://www.tigerdirect.com) has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX). About Lenovo Lenovo (HKSE: 992) (ADR: LNVGY), the world`s second-largest PC vendor, is a $US30 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo`s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group`s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com. THE WORKSHOP Lorelle Kahn, 305-458-0940 Lorelle@workshopcollective.com or Megan Pope, 323-397-5667 Megan.Pope@workshopcollective.com Copyright Business Wire 2013