TigerDirect.com Expands PC Race Series, Announces Locations and Lenovo Sponsorship

Thu Mar 28, 2013 2:23pm EDT

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Now in Its 16th Year, The Build Your Own PC Race For Charity Will Take Place in
More Than 10 North American Cities
MIAMI--(Business Wire)--
TigerDirect, a subsidiary of Systemax, is proud to announce the expansion of its
16th annual Build Your Own PC Race For Charity Presented by Lenovo, world`s
second-largest PC vendor. In response to the race`s increasing popularity,
TigerDirect will extend the competition to more than 10 North American
locations. Tasked with assembling a Lenovo Gaming PC from its basic component
level, the racer with the fastest time in each city will win an all expenses
paid trip to the finals during the 2014 Consumer Electronics Show and a donation
to their charity of choice. 

Since its inception in 1997, TigerDirect`s PC Race has been hailed as one of the
most exciting events during the Consumer Electronics Show and until 2012 was
only available to journalists. Last year, when TigerDirect opened the races to
the public, they received an overwhelming response from consumers and tech
enthusiasts who were interested in competing and attending the events. With the
help of Lenovo`s sponsorship and due to popular demand, TigerDirect has
increased the number of racers per region from 10 to 20 and the number of cities
from 5 to more than 10. 

Furthering the program and capitalizing on the growing DIY tech trend, each of
TigerDirect`s Regional PC builds will be supplemented by a "Tiger Tech Labs"
Build Your Own PC Seminar. As part of TigerDirect`s ongoing "Tiger Tech Labs"
seminar series, the retailer will schedule guided instructional seminars two
weeks prior to each of the regional races to encourage additional people to
learn about building their own PCs and generate initial excitement around the
race events. 

The first to assemble and boot their PCs in each market will win a trip to Las
Vegas to compete in the National Finals in January 2014 during CES and the top
three finishers will receive a TigerDirect Gift Card and a donation to their
charity of choice. Current locations for the 2013 races include: Miami, FL;
Jacksonville, FL; Dover, DE; Chicago, IL; Dallas, TX; Raleigh, NC; Jefferson,
GA; Los Angeles, CA; San Francisco, CA; Ponce, PR; and NYC, NY. 

From the year of its launch the race has supported hundreds of charities with
millions in donations, including cash and hardware. Additional details and how
to register for both the races and Tiger Tech Lab series can be found at
www.charitypcrace.com. 

About Systemax Inc.

Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal
computers, computer components and supplies, consumer electronics and industrial
products through a system of branded e-Commerce websites, retail stores,
relationship marketers and direct mail catalogs in North America and Europe. The
primary brands are TigerDirect, MISCO, WStore and Global Industrial. 

About TigerDirect

For over 20 years, TigerDirect (http://www.tigerdirect.com) has served the needs
of both personal and business computer users, selling consumer electronics,
computers, digital media technology and peripherals via catalog, business to
business, and Internet channels. TigerDirect is a subsidiary of Systemax Inc.
(NYSE: SYX). 

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY), the world`s second-largest PC vendor, is a
$US30 billion personal technology company serving customers in more than 160
countries. Dedicated to building exceptionally engineered PCs and mobile
Internet devices, Lenovo`s business is built on product innovation, a
highly-efficient global supply chain and strong strategic execution. Formed by
Lenovo Group`s acquisition of the former IBM Personal Computing Division, the
company develops, manufactures and markets reliable, high-quality, secure and
easy-to-use technology products and services. Its product lines include
legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as
servers, workstations, and a family of mobile Internet devices, including
tablets and smart phones. Lenovo has major research centers in Yamato, Japan;
Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more
information see www.lenovo.com.

THE WORKSHOP
Lorelle Kahn, 305-458-0940
Lorelle@workshopcollective.com
or
Megan Pope, 323-397-5667
Megan.Pope@workshopcollective.com



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