Holland America Line And Seabourn Named To 2013 World's Most Ethical Companies List For Second Consecutive Year

Thu Mar 28, 2013 2:30pm EDT

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Cruise lines earn prestigious recognition from Ethisphere Institute

SEATTLE,  March 28, 2013  /PRNewswire/ -- For the second consecutive year,
Holland America Line and Seabourn were named among of the World's Most Ethical
Companies by Ethisphere Institute, a leading business ethics think-tank.  

Out of a record number of nominations for the award, Holland America Line and
Seabourn secured their spots on the list by implementing and maintaining
business practices and initiatives that are instrumental to each company's
success and benefit the community.

Vice President, General Counsel and Chief Ethics Officer  Kelly Clark  and
Ethics and Compliance Specialist  Juliet Schubert  accepted the 2013 World's
Most Ethical Companies award on behalf of Holland America Line and Seabourn at
an event  March 6  in  New York.  

"We are deeply honored to be named to the prestigious World's Most Ethical
Companies list once again," said Clark. "We pride ourselves on being committed
to having the highest ethical standards, and that is one of the reasons why both
Holland America Line and Seabourn are leading brands in the cruise industry."  

In selecting World's Most Ethical Company winners, Ethisphere Institute reviews
a candidate's code of ethics, litigation and regulatory infraction history;
evaluates the investment in innovation and sustainable business practices; looks
at activities designed to improve corporate citizenship, and studies nominations
from senior executives, industry peers, suppliers and customers.

"Not only did more companies apply for the World's Most Ethical Companies
recognition this year than any year in the past, which demonstrates that ethical
activity is an important part of these companies' business models, but we also
are seeing more companies be proactive and create new initiatives that expand
ethics programs and cultures across entire industries, such as industry-based
ethics associations and other activities," said  Alex Brigham, executive
director of Ethisphere. "We are excited to see the 2013 World's Most Ethical
Companies take a leadership position and embrace the correlation between ethical
behavior and improved financial performance."

This is the seventh year Ethisphere has published the World's Most Ethical
Company rankings. Ethisphere reviewed hundreds of companies and evaluated a
record number of applications utilizing its proprietary methodology through
in-depth research and multistep analysis, naming the companies that surpassed
their industry peers to this year's World's Most Ethical Companies list. The
2013 list features companies in more than three dozen industries, including
several headquartered outside of the United States. 

Read about the methodology and view the complete list of the 2013 World's Most
Ethical Companies at  http://www.ethisphere.com/wme.

Ethisphere, a provider of independent verification of corporate ethics and
compliance programs, awards Ethics Inside Certification exclusively to companies
that implement adequate standards, systems and programs to reasonably prevent
compliance failures and ethical breakdowns, and can demonstrate the existence of
a superior employee and leadership culture that promotes ethical business

Information on Holland America's  sustainability  initiatives can be found at 
www.hollandamerica.com. For information about Holland America's cruises and
CruiseTours, visit the  website, contact a travel professional, or call
1-877-SAIL-HAL (1-877-724-5425).  

Find Holland America Line on  Twitter,  Facebook  and the  Holland America Blog.
 Access all social media outlets via the  Online Communities  quick link on the
home page at  www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc. (NYSE: 
CCL and CUK)]  

Holland  America Line's fleet of 15 ships offers more than 500 cruises to 415
ports in 98 countries, territories or dependencies.  One- to 110-day itineraries
visit all seven continents and highlights include  Antarctica,  South America, 
Australia/New Zealand  and  Asia  voyages; a Grand World Voyage; and popular
sailings to ports in the  Caribbean,  Bermuda,  Alaska,  Mexico,  Canada/New
England,  Europe  and Panama Canal. The line currently has a new ship on order
from Fincantieri shipyard for delivery in fall 2015.

Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than  $500 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine - a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes - Explorations Café powered by The  New York
Times, Digital Workshop powered by Windows, teens-only activity areas and all
new stateroom amenities highlighted by flat-panel TVs and plush Euro-top
Mariner's Dream Beds.  

World's Leading Cruise Lines

Holland  America Line  is a proud member of World's Leading Cruise Lines. Our
exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess
Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and
a commitment to quality and value, World's Leading Cruise Lines inspires people
to discover their best vacation experience. Together, we offer a variety of
exciting and enriching cruise vacations to the world's most desirable
destinations.  Visit us at  www.worldsleadingcruiselines.com.

 CONTACT:  Sally Andrews               
 PHONE:    800-637-5029, 206-262-5870  
 FAX:      206-262-5934                
 EMAIL:    pr@hollandamerica.com       

SOURCE  Holland America Line

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