Trending: @AnaGasteyer Shares #weightlosshumor With The World As New Weight Watchers Online Ambassador

Thu Mar 28, 2013 9:00am EDT

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130328:nPnNY84804

After Taking to Twitter to Put a Humorous Twist on her Weight Watchers Online
Experience, The Actress and Busy Working Mom Goes #SleevelessthisSpring
NEW YORK,  March 28, 2013  /PRNewswire/ -- While she is well-known for comedic
roles on Saturday Night Live and Suburgatory,  Ana Gasteyer  is not joking about
her love for  Weight Watchers Online  and is sharing her experience in a new
spring advertising campaign due to break  March 31. Weight Watchers
International, Inc. (NYSE: WTW) today unveils a new campaign using Gasteyer's
trademark humor and Broadway-caliber singing voice to tap into the universally
relatable and humorous thoughts women often share about weight and weight loss.
Gasteyer has openly shared her funny "inner" thoughts about Weight Watchers
Online with her 70,000 fans on  Twitter  since starting to follow the plan on
her own last year, which she credits with helping her to drop two clothing
sizes.

(Photo:  http://photos.prnewswire.com/prnh/20130328/MM84804-a  )
(Photo:  http://photos.prnewswire.com/prnh/20130328/MM84804-b  )

Gasteyer was introduced to Weight Watchers Online through a friend who had great
success with the plan. She realized it was a plan she could really live with and
had the tools to help her to stay on track - even while traveling between her
home in  New York  and work in Los Angeles.   

"Like many moms, my body totally changed after I had kids. Now, I need to stay
balanced and consistent or I'm in trouble - fast," said Gasteyer. "What hooked
me to Weight Watchers Online is that it's not a diet at all. It's user-friendly
and livable in the most real way. With Weight Watchers Online, I've gotten a lot
more involved in food planning and making choices in advance to navigate the
constant sea of cheese and pasta that surrounds you when you have kids."

Developed for Weight Watchers by  McCann Erickson, the creative for the ads was
a true collaboration with Gasteyer and showcases her Weight Watchers Online
experience in her own self-deprecating words. The spots feature Gasteyer
performing two stylish musical numbers:  "I Lost My Weight Online" sung to the
tune of "Orange Colored Sky" by  Nat King Coleand  "Sleeveless" to the tune of
"Fever" by  Peggy Lee.  In settings evocative of her own nostalgic musical act,
she sings that  "Weight Watchers saved my behind"  and that her  "arms no longer
jiggle"  when she claps. In addition, the actress's personal video as part of
the Weight Watchers  "I'm Only Human and I Did It"  project on YouTube will go
live shortly.  

"When we noticed Ana tweeting at and about us, we loved the humor and realness
of how she sees and uses Weight Watchers Online," said  Cheryl Callan, Senior
Vice President of Marketing, Weight Watchers. "We felt that together we could
not only laugh with her about our collective desire to go sleeveless, but also
to show how Weight Watchers Online helped her think differently about losing
weight."  

As a Weight Watchers Online member, Gasteyer follows the  new Weight Watchers
360° program, a breakthrough approach with the  PointsPlusplan as its foundation
plus new tools to help members make healthy choices become second nature.
Gasteyer is a big fan of the  Weight Watchers 360° mobile app, which allows
members to conveniently track food choices, manage environments, provide calm
direction in common "panic moments," and jumpstart healthy routines. She also
loves to entertain at home and uses the  Weight Watchers Kitchen Companion app 
for iPad to find new recipes that will appeal to her guests while keeping her on
plan.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 40,000 meetings each week where
members receive group support and learn about healthy eating patterns, behavior
modification and physical activity. WeightWatchers.com provides innovative,
subscription weight management products over the Internet and is the leading
Internet-based weight management provider in the world. In addition, Weight
Watchers offers a wide range of products, publications and programs for those
interested in weight loss and weight control.

SOURCE  Weight Watchers International, Inc.


Stephanie Schulman, 212.817.4262, Stephanie.Schulman@weightwatchers.com

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.