Unflappable Aflac Duck Pumps Some Iron on Road to Recovery

Fri Mar 29, 2013 8:00am EDT

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New Ad Shows How Aflac Can Help You Focus on Physical Gains -- Not Financial
COLUMBUS, Ga.,  March 29, 2013  /PRNewswire/ -- Aflac, the number one provider
of supplemental insurance in  the United States, is debuting the latest in a
series of television commercials that chronicle the Aflac Duck's journey through
dealing with an unexpected injury. The new ad, called  Physical Therapy,
highlights how his Aflac policies have enabled the Aflac Duck to focus on the
gains of recovery, knowing that Aflac helps protect him from the financial pain
that an unexpected injury or illness can cause.  

A special 60 second version of Physical Therapy will debut Monday night during
the NBC telecast of The Voice, which airs from  8 p.m. to 10 p.m. EDT. Going
forward, the company will air a 30 second version of the commercial on national
and local television outlets. The current campaign, which began in January, has
been a hit with consumers.

"Since launching Press Conference in January, nearly 35,000 people have sent a
get well card to the Aflac Duck and thousands more have visited Aflac.com to use
our new, innovative and educational Real Cost Calculator tool," Aflac Executive
Vice President, Chief Marketing and Sales Officer  Michael Zuna  said. "This
integrated campaign is reaching our core audiences in a fun, yet serious way,
demonstrating why Aflac policies are a vital part of any financial plan."

In  Physical Therapy, the Aflac Duck and his highly motivational therapist are
working out in the gym, helping the Duck recover from a lengthy hospital stay
that has kept him on the sidelines and out of work. The ad uses humorous scenes
of the Aflac Duck being pushed to the limits showing that while the adage "No
Pain, No Gain" may be true in the gym, you can mitigate financial pain as long
as you are protected by Aflac policies.   

In addition to the new television commercial, Aflac is also launching the latest
social media integrations for consumers to participate in the campaign.
Beginning Monday, the  Aflac Duck's Facebook  page will offer games like caption
contests and special "workouts" of the week.  The Facebook page will also offer
weekly clues to unlock a new microsite at ducktherapy.com. This site will
contain additional content, including entertaining and shareable videos, images
and the 60 second version of Physical Therapy, which will run once during NBC's
The Voice, and then be available only online. Content for the online programs
will be updated weekly.

"The Aflac Duck and our brand is not an image, it is an experience," Zuna said.
"Physical Therapy and this interactive social integration are reminding
consumers why they fell in love with the Aflac Duck more than 10 years ago and
why Aflac remains a household name."  

Physical Therapy will run on all networks and cable outlets including ESPN, 
USA, TNT, HLN, CNN and others. To download the 60 second version of  Physical
Therapy  in Windows Media Format, please  click here  or in  QuickTime  please
click here. To download the 30 second version of  Physical Therapy  in Windows
Media Format please  click here  or in QuickTime, please  click here.

To study the out-of-pocket medical and household costs associated with an
individual or family member who is injured or diagnosed with an illness - even
with major medical insurance, check out Aflac's  Real Cost Calculator, an
innovative online tool that helps consumers understand the costs associated with
common illnesses and injuries such as cancer, heart attack, fractured limbs and

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly
six decades, Aflac insurance policies have given policyholders the opportunity
to focus on recovery, not financial stress. In  the United States, Aflac is the
number one provider of guaranteed-renewable insurance. In  Japan, Aflac is the
number one life insurance company in terms of individual policies in force.
Aflac individual and group insurance products provide protection to more than 50
million people worldwide. For seven consecutive years, Aflac has been recognized
by  Ethisphere  magazine as one of the World's Most Ethical Companies. In 2013,
FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For
in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine
included Aflac on its list of Most Admired Companies for the 12th time, ranking
the company number one in the life and health insurance category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock Exchange
under the symbol AFL. To find out more about Aflac, visit aflac.com or

Aflac herein means American Family Life Assurance Company of  Columbus  and
American Family Life Assurance Company of  New York.

(Logo:  http://photos.prnewswire.com/prnh/20100423/CL92305LOGO  )

 Media Contacts:      Analyst and Investor Contact:  
 Laura Kane           Robin Y.Wilkey                 
 Aflac Incorporated   Aflac Incorporated             
 706.596.3493         1.800.235.2667                 
 706.593.0786 (cell)  Fax: 706.324.6330              
 lkane@aflac.com      rwilkey@aflac.com              
 Jon A. Sullivan                                     
 Aflac Incorporated                                  
 706.573.7610 (cell)                                 


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