Head & Shoulders® and Mane Man C.J. Wilson Declare 2013 the “Season of the Whiff”

Fri Mar 29, 2013 9:00am EDT

* Reuters is not responsible for the content in this press release.


Season-Long Campaign to Benefit the Major League Baseball Reviving Baseball in
Inner Cities (RBI) Program
CINCINNATI--(Business Wire)--
Head & Shoulders, along with new "Mane Man," Los Angeles Angels of Anaheim
pitcher C.J. Wilson, today announced that they are challenging guys to take a
whiff of what a double dose of confidence smells like through the launch of new
Head & Shoulders with Old Spice - the official shampoo of Major League Baseball
(MLB) - that gives guys 100% flake free hair powered by the handsome scent of
Old Spice.

Head & Shoulders new "Mane Man" C.J. Wilson of the Los Angeles Angels of Anaheim
shows off the new Head & Shoulders with Old Spice during the ad shoot. (Photo:
Business Wire)

Marking the brand`s third year of partnership with MLB, Head & Shoulders has
boldly declared it`s the "Season of the Whiff" and their money is on pitchers,
literally. Starting on Opening Day, for every "whiff" across MLB during the 2013
regular season, Head & Shoulders will make a $1 donation to the MLB Reviving
Baseball in Inner Cities (RBI) program. Fans can get involved by tweeting whiffs
throughout the season via the #Whiff hashtag along with their favorite team`s
Twitter handle to rack up the donations for their teams` local RBI leagues and
also have the chance to win cool MLB prizes. The RBI program is the MLB youth
initiative designed to give young people from urban and underserved communities
the opportunity to play baseball and softball, encourages academic success and
achievement, and teaches important life lessons and values. 

"I`m excited to be working with Head & Shoulders this season promoting the
`Season of the Whiff`," said Wilson. "My job is to strike people out, that`s why
the Angels brought me in. So if any hitters out there want to help the kids,
just go ahead and strike out." 

To coincide with Opening Day, Head & Shoulders will also be launching their
latest ad campaign featuring C.J. Wilson and his Angels teammate Josh Hamilton. 

"We`re excited to be working with C.J. Wilson this season to encourage guys
everywhere to try new Head & Shoulders with Old Spice," states Michael Sabbia,
North America Brand Manager of Head & Shoulders at Procter & Gamble. "As the
Official Shampoo of Major League Baseball, we are proud to provide players and
fans with the tools needed to ensure healthy scalps and great looking hair for
confidence on and off the field." 

With 50 years of proven scalp care technology and success, Head & Shoulders
continues to be a trusted daily grooming staple of professional athletes as the
Official Shampoo of MLB. To learn more about the Head & Shoulders For Men
line-up, which includes five formulations - NEW Head & Shoulders with Old Spice,
Active Sport, Deep Clean, Hair Endurance and Refresh - visit the Head &
Shoulders for Men Facebook page. 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands. 

About Major League Baseball Properties

Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in
1966 as the Clubs` agent for marketing and trademark licensing and protection.
Major League Baseball Properties is responsible for managing consumer licensing
activities, developing national advertising campaigns, cultivating sponsorship
opportunities with major consumer brands and corporations, growing the game and
the business of baseball outside the United States and creating national
marketing programs in conjunction with Clubs, broadcast rights holders and
national sponsors. MLBP also operates a full-service video and audio production
unit (Major League Baseball Productions), a publishing division and stock photo
licensing agency, and manages logistics for the All-Star Game and World Series
as well as all other special events. For more information on Major League
Baseball, log on to www.MLB.com. 

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced above. You can
access the Smart Marketing Page via the following link:

Photos/Multimedia Gallery Available:

Marina Maher Communications LLC
Alexandra Kahrer, 212-485-6835

Copyright Business Wire 2013

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