Avery Dennison’s Bottle-to-Bottle Label Wins Society of Plastic Engineers 2013 Environmental Award

Mon Apr 1, 2013 12:23pm EDT

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MENTOR, Ohio--(Business Wire)--
Avery Dennison Corporation (NYSE:AVY), a global leader in the label and
packaging industry, won the Society of Plastic Engineers (SPE) 2013
Environmental Award in the Design for Sustainability category for its
Bottle-to-Bottle Portfolio of labeling materials, which dramatically improves
the recycling of polyethylene terephthalate (PET). 

The Environmental Stewardship Awards, hosted by SPE, recognize corporations and
other institutions that have demonstrated environmental leadership and

"We are excited that our Bottle-to-Bottle label has been honored by the SPE
Environmental Stewardship Awards," said Donald A. Nolan, president of Avery
Dennison Materials Group. "As a manufacturer of pressure-sensitive label
materials, we are always looking for ways to make our products more sustainable.
With the ever-increasing popularity of pressure-sensitive labels, it`s critical
that we make it easier to remove these materials from PET containers during the
recycling process, and we are proud to be leading that charge." 

The Bottle-to-Bottle portfolio leverages unique technology to meet an industry
need to increase the recyclability of PET containers. Direct printing, paper
labels and standard pressure-sensitive labels applied to PET bottles tend to
lower the recycling efficiency and the quality of recycled PET. In 2010, 1.5
billion pounds of PET were collected for recycling in the United States, yet
reclaimers reported yield losses ranging from 24.4 percent to 32.2 percent due
to contamination by labels, adhesives and other components - amounting to a loss
of over 40 million pounds of bottles. 

The Bottle-to-Bottle Portfolio for PET Recyclability was designed to help brands
adhere to Association of Postconsumer Plastic Recyclers` (APR) Design for
Recyclability Guidelines for Plastic Bottle Recycling so that their PET bottles
can be easily collected and do not contribute to contamination of the PET
supply. The portfolio is anchored by SR3010, a proprietary "switchable" adhesive
that adheres to PET containers until its cohesive bond is broken by the caustic
solution used in the recycling process. Thus, the label material releases from
PET bottles during recycling process with no adhesive residue. 

The Environmental Stewardship Awards ceremony was held in New Orleans, Louisiana
on 21 March 2013 at the Global Plastics Environmental Conference. A complete
list of the winners can be found at http://www.sperecycling.org/awards. 

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials
and solutions. The company`s applications and technologies are an integral part
of products used in every major market and industry. With operations in more
than 50 countries and 30,000 employees worldwide, Avery Dennison serves
customers with insights and innovations that help make brands more inspiring and
the world more intelligent. Headquartered in Pasadena, California, the company
reported sales from continuing operations of $6 billion in 2012. Learn more at

Avery Dennison Corporation
Mark Bouffard, (440) 534-4846

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