Sebastian Professional Taps Fashion Designer Mara Hoffman for Exclusive Gift Set

Mon Apr 1, 2013 9:00am EDT

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-- `Mara Hoffman for Sebastian` Custom Scarf to be Sold with Sebastian Care
Products Exclusively at Salons --
WOODLAND HILLS, Calif.--(Business Wire)--
Sebastian Professional joins forces with the fiercely creative fashion designer
Mara Hoffman to create its next limited-edition designer gift set. For
Sebastian`s Brazilian-inspired spring promotion, Hoffman designed a printed
scarf using the bold colors and graphic prints that have made her a favorite
among celebrities and trendsetters across the world. The scarf will be
accompanied by Sebastian Professional Volupt Shampoo and Conditioner and sold in
a gift set exclusively available at Sebastian salons for $25 beginning April
2013.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=363486&vid=4
Sebastian Professional tapped designer Mara Hoffman to create a custom scarf for
its limited-edition gift set which will also include Sebastian Professional
Volupt Shampoo and Conditioner. (Photo: Business Wire)

The gift set complements Sebastian`s new `Urban Explorers` hair fashion
collection, which provides stylists and consumers with hairstyling techniques
and inspiration through a global lens. Mara Hoffman`s vibrant scarf design
modeled after her spring 2013 collection celebrates the spirit of São Paolo,
Brazil, one of the four cities that inspired the collection`s looks. 

Of the scarf Hoffman said, "This scarf is great for its versatility; it can be
worn in multiple ways and is a fun way to incorporate a great print into any
outfit." 

Sebastian Professional lead hair stylist Thomas Dunkin likes the scarf best for
hair styling: "This print is bold, beautiful and inspiring. Combine this with
braids for a cool urban look or leave hair down and very natural, and tie the
scarf in a bow at the crown for a more '50s vibe." Check the gift set for more
expert step-by-step styling tricks from Thomas Dunkin. 

Sebastian Professional and Mara Hoffman`s fashion and beauty partnership began
at Spring 2013 New York Fashion Week, where the hair team, led by Thomas Dunkin,
created crimped, textured tresses for the models walking the runway. Whether
worn as a headband or wrapped around the neck, the Mara Hoffman for Sebastian
scarf gives style taste-makers the chance to add a touch of São Paolo flare to
their everyday attire.

* Sebastian Professional Volupt Shampoo & Conditioner:

* Volupt Shampoo - contains cushioning-particles to provide a volume boost and
soft touch 
* Volupt Conditioner - utilizes micro-lite technology to shield-in volume with
lightweight softness

* Mara Hoffman for Sebastian scarf - custom designed scarf boasting bold and
vivid color and style

To find the nearest Sebastian salon visit www.sebastianprofessional.com. Also
visit Sebastian on Facebook (www.facebook.com/SebastianPro) and Twitter
(www.twitter.com/SebastianPro). 

About P&G Salon Professional 
P&G Salon Professional products help make beauty dreams real everyday for
millions of stylists and consumers worldwide. P&G Salon Professional`s brands
are distributed in more than 180,000 salons across the globe, and include
Sebastian Professional, Koleston Perfect by Wella Professionals, Color Touch by
Wella Professionals, Blondor by Wella Professionals, Clairol Professional and
Nioxin. Exceptional products, inspiring education and unique salon
business-building programs make P&G Salon Professional, a division of P&G Beauty
and Grooming, a world leader and expert in hair and beauty. Please visit
http://www.pg.com for the latest news and in-depth information about P&G (NYSE:
PG) and its brands.

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DeVries Public Relations
Lindsey Trop, 212-891-0450
ltrop@devries-pr.com

Copyright Business Wire 2013