Quaker Chemical Launches New and Improved Website

Mon Apr 1, 2013 10:17am EDT

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CONSHOHOCKEN, Pa.,  April 1, 2013  /PRNewswire/ -- Quaker Chemical (NYSE: KWR)
announced the launch of its  new website design  reflecting the company's
inspirational, customer-centric approach. The new platform targets improving the
user experience and elevates the most relevant content based on Quaker customer
preferences, allowing for easy searching and quick access to content, such as
product information and case studies.  

(Photo:  http://photos.prnewswire.com/prnh/20130401/PH85331  )
(Logo:  http://photos.prnewswire.com/prnh/20120910/PH70044LOGO  )

The main objective behind the launch is to enable visitors from all industries
to learn about all company process fluid offerings and chemical management
services. "Our inspiration for the re-design of the website has been our current
and potential customers. We intend to be their business partners and help them
decide what solutions best fit their individual needs," says  Eliana Holguin,
Global Marketing Manager.  

User-friendly webpage navigation, bold graphic elements, and intimate portrait
photography reflect the Quaker brand's new identity. According to  Michael F.
Barry, Chairman, CEO and President of Quaker, "this new brand identity is not a
radical change, but simply better communicates who the company is and tells a
consistent story in all markets and segments around the globe."  

Visit  www.quakerchem.com  for the full experience.

About Quaker Chemical Corporation:

Quaker Chemical Corporation is a leading global provider of process chemicals,
chemical specialties, services, and technical expertise to a wide range of
industries - including steel, aluminum, automotive, mining, aerospace, tube and
pipe, coatings and construction materials. Quaker's products, technical
solutions, and chemical management services enhance customers' processes,
improve their product quality, and lower costs. Quaker's headquarters is located
near  Philadelphia  in  Conshohocken, Pennsylvania. For more information on
Quaker Chemical, visit  www.quakerchem.com.

SOURCE  Quaker Chemical Corporation

Eliana Holguin, Global Marketing Manager, +1-610-832-7897,

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