Innovation Unites Google, Microsoft and Facebook

Tue Apr 2, 2013 4:22pm EDT

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LONDON, April 2, 2013 /PRNewswire/ --

    Technology and innovation magazine The New Economy has compiled a list of the 40
foremost innovators of 2012. Though many bemoan the floundering furtherance of corporate
innovation, there are many - or at least 40 - who defy the masses in their sustained
endeavours towards transformation. The Innovation 40 is The New Economy's celebration of
the pioneering and often defiant parties who prevail at a time when many rivals continue
along a straight, dull and narrow path.  

    Thomas Mallick, Strategy Editor of The New Economy, heralds "those creating new
markets, to those who succeeded in refining strategies or existing products," all of
whom "have positioned themselves to evolve, regardless of what financial constraints may
have hindered their efforts". Whether they have contributed to sustainability or
aggressive growth strategies, each of the selected innovators has, in some sense,
furthered industry or the economy by ensuring a better future.  

    "Until recently, innovation was a concept labelled as the remit of the
technologically and creatively minded. But as scientific know-how has become more
accessible and information ubiquitous, The New Economy has taken the opportunity to
recognise the ingenious achievements made in business throughout 2012," writes Mallick.
The magazine's detailed guide to 2012's 'artists of innovation' includes companies and
individuals participating in an extraordinary array of sectors; the chosen parties range
from firmly established organisations and vast multinational giants, to new and
developing companies targeting niche markets.  

    From modern technology pioneers - such as Microsoft and Siemens - to those looking
to further the cause of corporate and environmental sustainability - including Plantagon
CEO Hans Hassle, and US multinational General Electric - the Innovation 40 offers a
detailed and enlightening perspective on the highest ambitions of modern-day business
practices. From George T Whitesides' pioneering development of Virgin Atlantic to the
titanic ambitions of Google, those on the list will impress and inspire anyone
interested in the furtherance of the global business domain.  

    For those intrigued by the far-reaching and ever-progressive actions of the world's
business pioneers and influencers, the Innovation 40 is a fascinating feature on those
most responsible for laying the foundations of the future.  

    View the list in full, at  

    World News Media is a leading publisher of quality financial and business magazines,
enjoying a global distribution network that includes subscriber lists of the most
prominent and senior decision-makers around the world, as well as comprehensive airport,
hotel and conference site distribution.   

The New Economy

CONTACT:  For further media information contact:
The New Economy
Michael McCaw
Editorial Department
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